【作者】 李娜；

【导师】 李亚兵；

【作者基本信息】 兰州理工大学 ， 工商管理硕士（MBA）（专业学位）， 2018， 硕士

【摘要】 随着中国经济改革的不断深入,物流业发展规模和速度在急剧变化,2017年德邦的上市、顺丰的跨行业发展、京东无人机的使用等说明物流业正在经历前所未有的变革和重组。同时,物流业作为经济发展的服务性行业,其发展水平直接影响着我国经济发展进程,因而当前物流行业的发展是备受大家关注的。对于物流业中的第三方物流来说,其所面临的国际、国内物流市场的竞争越来越激烈。恰逢我国目前正处在“转方式、调结构”的重要战略机遇期,发展现代化物流业和优化产业结构,对于实现由粗放向集约式转变具有重要的现实意义。纵观企业管理的发展和物流行业的特点,塑造适合企业自身特色的竞争战略是企业赖以生存之本,对于中小型的第三方物流企业更是如此。本文以陕西卓豪物流公司的发展为例,首先分析了卓豪物流公司的发展现状和内部环境,其次,采用了三种方法对其外部环境、行业环境、竞争环境进行分析,即运用PEST对卓豪面临的政治、经济、技术、社会等宏观环境分析,采用“五力模型”对行业五要素竞争环境进行分析,得出卓豪物流公司发展所面临的机遇,利用SWOT分析法对卓豪的内外部环境,即优势、劣势、机遇、挑战等利弊因素进行了综合分析,整合企业内部优势和外部环境,趋利避害,扬长避短,发挥最大优势,全面提升公司的管理水平,提出了卓豪物流公司的三种备选经营战略。其次运用定量分析法QSPM矩阵进行评价,最终确定适合卓豪物流公司发展的差异化竞争战略,并提出实施竞争战略的实施方案和保障措施。更多还原

【Abstract】 With the deepening of China’s economic reform,the logistics industry has also developed rapidly from small to large,especially in 2017.The listing of Debang,Shunfeng’s cross-industry development,and the use of JingDong’s drones all show that logistics is also undergoing unprecedented changes and restructuring.Logistics as a service industry of economic development,its development level directly affects the economic development process of our country.The development of logistics industry is concerned by everyone.For the third party logistics,the competition between the international and domestic logistics market is becoming more and more fierce.At present,our country is in an important strategic opportunity period of "changing mode and adjusting structure".It has great practical significance to develop modern logistics industry and optimize industrial structure for realizing the transition from extensive to intensive.Looking at the development of enterprise management and the characteristics of logistics industry,it is essential for enterprises to build a competitive strategy suitable for their own characteristics,especially for small and medium-sized third-party logistics enterprises.Taking the development of Shanxi Zhuohao Logistics Company as an example,this paper first uses three methods to analyze the domestic and foreign competitivesituations faced by the company,that is,using PEST to analyze the political,economic,technological and social macro environments that Zhuohao faces.This paper analyzes the competitive environment of the five elements in the logistics industry by using the "five forces model",and draws the opportunity for the development of Zhuohao logistics company.This paper analyzes the advantages and disadvantages in the internal and external environmentsfor Zhuohao by SWOT analysis such as the advantages,weaknesses,opportunities and challenges,integrates the internal advantages and the external environments of the company,takes advantage of the advantages and avoids the disadvantageto improve the management level of the company,puts forward three kinds of alternative management strategies for Zhuohao Logistics Company.Using quantitative analysis method of QSPM matrix to evaluate,finally this paper determines the development of Zhuohao logistics company’s differentiated competitive strategy,and puts forward the implementing plans and safeguard measures for competitive strategy implementation.更多还原