【作者】 李岩；

【导师】 杨莉；

【作者基本信息】 西南交通大学 ， 工商管理（专业学位）， 2018， 硕士

【摘要】 1999年后,我国房地产行业实现了蓬勃发展,基建工程项目逐渐增多,房地产行业带动了建材行业的快速发展,建筑防水是建材的一个重要构成,该行业也随着建设工程的增加实现了迅猛发展,许多投资者看到该行业的巨大利益后纷纷涉足建筑防水领域。如今,建筑防水行业已经成为一些地区的支柱产业,为当地创造了巨大的经济效益,推动了地方经济的快速发展。由于建筑防水行业发展过快,一些公司在发展中采用粗放式、野蛮化的发展方式,导致行业的规范性、合理性发展受到了不良影响,部分公司生产的建筑防水质量较差,使业界声誉受损,许多公司为争夺利益不断采用恶性竞争方式,影响了行业集中度的提升,各类公司生产的产品质量参差不齐,经常引发房屋漏水、工程渗水等问题,这类问题已经引起了社会各界的广泛关注。在此形势下,建筑防水公司如何按照市场发展需求制定与自身相符的发展战略,增强自身的竞争实力,创造最大化的经济效益,在激烈的市场竞争中占据一席之地,这是建材公司亟待解决的重要问题。本研究课题选取的研究对象是ST防水有限责任公司,以科学的战略管理理论为指导,深入探讨和分析该公司的发展战略。本文对有关战略管理的概念和研究情况进行了简要论述,在介绍战略管理等理论内容后,对SWOT分析法、波特五力模型、PEST分析法等研究方法进行了说明,这些分析工具能够为ST公司制定科学合理的发展战略提供重要支持和指导。之后对ST公司所处的行业情况、内外部环境进行全面分析和探讨。在分析该公司的行业发展情况和内外部环境后指出该公司在发展中遇到的威胁与机遇。通过深入研究ST公司的财务管理工作、人力资源管理情况、公司架构等内容,对该公司具有的优势进行概括,指出ST公司存在的缺陷与不足,并利用SWOT分析法、EFE模式、IFE模式等分析工具归纳该公司具有的优势、存在的缺陷以及面临的威胁和机遇,结合该公司的实际情况制定与之相符的发展战略。为确保ST公司顺利实施发展战略,本文还提出了一些配套措施和建议。本文的研究结果,对于ST防水有限责任公司的未来发展具有重要指导作用,对于业内其它建筑防水企业开展战略管理、发展相关业务,也具有较好的借鉴和参考价值。更多还原

【Abstract】 Since the late 1990 s,real estate development and great development of infrastructure projects,led to the building materials industry in the field of synchronization,as part of the building materials industry,waterproof building materials industry has seen explosive growth,its vigorous type expansion has attracted more and more investors to enter.Become an important industry rise under the market economy,and even become the backbone industry in many parts of,in the process of continuous local growth plays a major role.But because the building waterproofing industry development too fast,the barbarization of enterprise development,pattern of extensive and evil people mixed up can lead to the development of industry process,mud and sand flow together,vicious competition,enterprise development abnormal industry concentration degree is low,high product quality complaints,engineering,housing leakage rate has become one of the most popular field of people’s livelihood.Waterproof construction enterprises how to view in this case are suitable for their own development company strategy in order to keep the company in the future market competition will stay ahead,more comprehensive advantage is the enterprise facing a major issue at this stage.Based on the ST waterproof co.,LTD as the research object,the integrated use of modern strategic management theory,the saite waterproof co.,LTD.The future development of strategic analysis and design.This article first introduces the strategic management research status at home and abroad and the basic concept of strategic management,and more than in the strategic management theory based on the introduction of a PEST analysis model,porter five analysis model and SWOT analysis model and so on several main analysis model and a tool of strategic management,the company’s strategy for subsequent provides a solid theoretical support.Secondly,the system analysis to study the company’s internal environment and external environment and industry environment.Through the analysis of the macro environment of the enterprise and industry environment,reveals the opportunities and threats faced by firms.Again in the enterprise organization structure and human resources management,financial management ability and so on,on the basis of in-depth analysis,attributed the company’s strengths and weaknesses,and then using IFE,EFE,SWOT matrix and QSPM matrix,the opportunity and challenge,advantage and disadvantage for the development of the company has carried on the system summary,choose choose the most suitable for the company’s strategic mode,to develop and implement the strategy of the company to provide the scientific basis.Finally,the implementation of the strategy should be,to study and put forward the thinking and safeguard measures of the system.In this paper,the research results,for the future development of ST waterproof co.,LTD.Has an important guiding role,for the rest of the industry building waterproof related business enterprise’s strategic management,development,also has good reference value.更多还原