【作者】 张亮；

【导师】 侯高岚；

【作者基本信息】 北京理工大学 ， 工商管理（专业学位）， 2016， 硕士

【摘要】 北京2014年数据显示,老年人口占户籍人口数量的比例达到22.6%,北京已经步入老龄化社会,社会化养老的压力更加艰巨。为了加快养老产业的发展,政府出台了一系列的鼓励和支持政策,积极发展居家、社区和机构等多种形式的养老措施,鼓励和吸引社会资本积极投入养老产业,养老产业即将迎来蓬勃发展的春天。北京金泰集团公司作为一家传统的服务于民生民需的国有企业,于2001年开办养老机构。本文就金泰集团公司如何抢抓养老市场机遇,发挥自身优势,就企业市场定位和发展趋势进行分析和研究。第3章对于北京市养老机构发展以及养老消费人群需求的调研情况进行分析,并得出调研结论——北京养老机构市场供不应求。第4章对金泰集团公司养老院现经营发展模式进行全面介绍,并结合企业实际情况和运用战略管理理论工具对于企业发展的外部宏观环境、行业环境再到内部环境深入分析,并对企业经营活动、盈利能力进行分析,分析企业优劣势和核心竞争力,提出存在的问题——企业发展的质和量有待提升。第5章确定金泰集团公司养老机构市场定位,并从质和量两方面提升提出对策。更多还原

【Abstract】 The data indicated that in 2014,old people made up 22.6 percent of total population in Beijing.So,Beijing has entered the aging society.The task of build Socialized Old-age Support System will be much tougher than before.In order to advance the Elder Support System in our country,the government has undertaken a series of encourage and support activities.For example,vigorously develop Home-help services、community services and organization services to attract social investment.As a traditional state-owned enterprise which always goes deep into the common people,paying close attention to the people’s livelihood,Beijing Golden Tide Group set up the first elders’ service organization.This assignment investigates first,how Beijing Golden Tide Group catches the opportunity of elder service market while putting their advantages to the best use.Second,do research on market positioning and development trend of Beijing Golden Tide Group.Chapter three focus into supply and demand between target group and elderly service market.In addition,this section present the research conclusion——The supply falls short of demand.Chapter four introduce the management and development model of nursing home of Beijing Golden Tide Group in a comprehensive way.On the other hand,combining with the actual situation of enterprises,the external macro-circumstances,industry environment,internal micro – circumstances,business activities,profitability,competitive advantage and disadvantage of Beijing Golden Tide Group will be detailed analysis.Then,practical problem in actual operation of the firm will be discussed.At last,Chapter five determining market position of Old-Age Care Institutions in Beijing Golden Tide Group and puts up some advices on quantity and quality.更多还原