【作者】 陈哲；

【导师】 颜志军；

【作者基本信息】 北京理工大学 ， 工商管理（专业学位）， 2016， 硕士

【摘要】 所谓互联网保险,就是在互联网的当前社会环境中,将保险业务转变成符合产品互联网化、服务互联网化、组织形式互联网化的特点,借助不断发展和成熟的信息技术,将保险业务通过互联网的模式来运营,提高整体行业的运营效率并降低成本投入,最终来满足客户在线享受互联网保险服务^[7]。本文结合互联网保险发展情况、实际的行业状况及新华人寿的实际情况,阐述在当前互联网化、移动化、大数据、无纸化的大背景下,新华人寿应该如何制定自己的互联网保险发展策略。文章通过描述了当前互联网保险的发展现状,分析了保险行业监管规定对互联网保险行业发展的影响,以及新华保险在互联网保险业务上的当前状态。采用PEST模型分析互联网保险行业的宏观环境、市场状况、发展形势和未来趋势市场。同时,结合新华保险公司内外部环境,采用SWOT分析法,研究和讨论新华保险在互联网保险业务中的竞争优势、劣势、威胁和机会,分析了新华人寿互联网保险发展的模式。得出新华人寿在互联网保险发展中六个方面的问题和缺点,并针对这些问题进行相应的优化策略分析,从运营和信息系统建设两个方面提出了针对新华人寿互联网保险发展的优化策略。更多还原

【Abstract】 The so-called Internet insurance is in the current Internet social environment,insurance business change to conform to the characteristics of the Internet based products,Internet based service and organization,with the development and maturity of information technology,the insurance business through the Internet to operate,to improve the operational efficiency of the industry as a whole and to reduce the cost of inputs,eventually to meet customer to enjoy online insurance services on the Internet.In this paper,combining with the development of Internet insurance situation,the actual industry situation and the actual situation of the new China life,described in the current Internet,mobile,big data,under the background of the paperless,Newchinalife insurance development strategy should be how to develop their own the Internet.The paper describes the current status of the development of Internet insurance,analyses the regulation of the insurance industry to the Internet’s impact on the development of the insurance industry,as well as the Newchinalife in the insurance business on the current state of the Internet.Using PEST model to analyze the Internet insurance industry macro environment,market conditions,the development situation and future trend of the market.At the same time,combined with the internal and external environment,using the method of SWOT to research and discuss the Newchinalife on the Internet in the insurance business competitive advantages,weaknesses,threats and opportunities,development mode were analyzed.It is concluded that the development of Newchinalife over the Internet six aspects of the problems and shortcomings,and analyzed the corresponding optimization strategy to solve these problems,from two aspects of operation and information system construction is proposed for the development of Newchinalife’s Internet insurance optimization strategy.更多还原