【作者】 王洁；

【导师】 刘正东； 李昕；

【作者基本信息】 北京工业大学 ， 工程硕士（专业学位）， 2016， 硕士

【摘要】 随着我国经济的不断发展,社会消费水平得到了进一步的提高,人们的购买欲得到了极大的刺激,购买力的增强促使着人们不断提升物质生活水平,人们消费水平的提高体现在生活的各个行业,尤其以房地产业为最热。但是近几十年以来,开发商的销售策略始终停留在实体展销阶段,同日益发达的互联网平台相较,日趋落后。现如今,物联网时代的到来更是大大刺激着实体店铺展销的市场与空间,楼盘的展示与销售同样经受着冲击与考验。首创国际半岛楼盘项目顺应物联网的发展趋势,以3D互联网技术为基础设计并实现互联网平台上的3D展示与用户交互。本文中通过调研,从用户的角度着重论证了以3D互联网技术为基础的互联网楼盘展销项目的可行性及市场需求。并通过3Ds Max建模,Vray及SpeedTree等相关插件的共同制作,完成首创国际半岛项目楼盘场景模型,以及部分户型模型。利用Unity3D将场景制作成可操作漫游效果,实现楼盘展销与用户的交互与楼盘信息传达过程。同时,论文中还针对一些特定的技术方法进行了总结与筛选,如何优化场景模型的曲面数量,从而控制整体效果展示。实现首创国际半岛楼盘展销与用户交互的设计具有极大的发展空间,如何将用户体验与楼盘展销更有机地结合起来,通过用户主观筛选与设计可以获得用户对楼盘信息选择的相关权重,从而使开发商更容易抓住用户心里,促进楼盘销售成交率等,或许某一天,通过3D互联网平台,楼盘环境的设计也将不再完全取决于设计师,而取决于所有用户的喜好与设计。更多还原

【Abstract】 As China’s economy continues to develop,the social consumption level has been further improved,people’s desire to buy has been greatly stimulated increased purchasing power to promote and improve the people’s material living standards,improve people’s consumption level is reflected in all of life industry,particularly in the real estate industry as the hottest.But in recent decades,the developer’s sales strategy has always been to stay in physical sales stage,with the increasingly well-developed Internet platform contrast,increasingly behind.Now,the arrival of the era of things is even more greatly stimulate market sales in stores and space,display and sale of real estate is also experiencing the impact and challenges.The Peninsula’s first international real estate projects follow the development trend of things to 3D Internet technology-based design and implement 3D display on the Internet platform and user interaction.Through research in this article,from a user perspective focused demonstrates the feasibility and market demand to 3D Internet technology-based Internet real estate exhibition project.And co-produced by 3Ds Max modeling,Vray and SpeedTree other related widget Peninsula project completed the first international real estate scene model,as well as some family models.Will make use Unity3 D scene operable roam effect,real estate sales to achieve interaction with the user process and convey real estate information.Meanwhile,the paper also some particular technical methods are summarized and screening,how to optimize the number of surfaces scene model,thereby controlling the overall effect of the show.Achieve the first international real estate exhibition peninsula and user interaction design has great room for development,how will the user experience with real estate sales and more organically combined,the subjective selection and design through a user can obtain a user re-selection of real estate information related rights,so that easier for developers to seize the user in mind,to promote real estate sales turnover rate,maybe one day,through the 3D Internet platform,REF environmental design will no longer entirely depend on the designer,but on all users’ preferences and design.更多还原