【作者】 方亮；

【导师】 高裕江；

【作者基本信息】 浙江大学 ， 建筑学（专业学位）， 2018， 硕士

【摘要】 随着人们生活品质的提升,人们的消费不再单纯满足于对商品使用价值的获取,而更关注在消费空间所获得的整体体验,建筑良好的外部形态对于建筑品质提升意义巨大。商业综合体的外部形态设计具有一定的复杂性,商业综合体外部形态分为“形”和“态”两部分:“形”是建筑呈现的物质状态,包括形体、界面以及在商业建筑占据重要分量的元素,“态”是建筑的内涵,是“形”操作的内在逻辑依据。本文通过广泛的文献查阅并梳理整理、大量的案例整理及归纳分析,从商业综合体外部形态研究的相关背景理论着手,进而总结并提炼出商业综合体外部形态的设计策略和设计手法。商业综合体建筑外部形态的设计策略,是对影响外部形态设计的内在思想、方向的梳理和指引,重点表现为商业综合体外部形态当中“态”的部分,包括基于环境共生的形态设计策略、基于功能表达的形态设计策略、基于消费审美的形态设计策略。商业综合体外部形态的设计手法是其设计策略的实现形式,强调“形态”当中的“形”的操作,包括建筑体块、建筑界面以及在商业建筑占据重要分量的元素,诸如灯光照明、户外广告、色彩等的设计。最后,对典型项目进行实地调研,依据外部形态的设计策略和设计手法对案例逐点分析,探索商业综合体外部形态的具体实践。更多还原

【Abstract】 With the improvement of people’s quality of life,people’s consumption is no longer simply satisfied with the acquisition of the value of the use of goods,but more concerned with the overall experience gained in the consumption space.The good external form of the building is of great significance to the improvement of the quality of the building.The external form design of the commercial complex has a certain complexity,which is divided into two parts:"shape" and "state"."Shape" is the material state of the architecture,including the form,interface and the important component in the commercial building."State" is the connotation of the architecture and the internal logical basis for the "shape" operation.Based on extensive literature review and sorting,a large number of case collation and inductive analysis,this paper starts from the related background theory of the business complex external morphology,then summarizes and refines the design strategy and design method of the external form of the commercial complex.The design strategy of the exterior form of the commercial complex is the carding and guiding of the inner thought and direction.It is the part of the "state" in the external form of the commercial complex,including the form design strategy based on the environment symbiosis,the form design strategy based on the function expression,and the form design strategy based on consumer aesthetics.The design technique of the external form of the commercial complex is the realization form of its design strategy,emphasizing the "shape" operation in the"form",including the building block,the building interface and the important components in the commercial building,such as lighting,outdoor advertising,color and so on.Finally,the field investigation of typical projects is carried out.According to the design strategy and design methods of external form,the case is analyzed point by point to explore the concrete practice of the external form of the commercial complex.更多还原