【作者】 张楠；

【导师】 谢锡文； 吕芃；

【作者基本信息】 山东大学 ， 新闻与传播（专业学位）， 2018， 硕士

【副题名】以《电子竞技》（2007-2017）报道为例

【摘要】 在媒介化社会,媒介形象的作用越来越重要。在直播平台兴起以前,多数人都很难在现实生活中与电竞明星有所接触,因而对他们的认识和了解通常都会依赖于媒体。笔者选取2007年至2017年《电子竞技》中所有以电子竞技明星为主题的报道文本共计1447篇,以此为研究样本,运用内容分析法和框架分析法等研究方法,探讨《电子竞技》是如何建构电子竞技明星的媒介形象。本文第一章绪论部分主要阐述了研究背景、研究意义和方法,以及过往的研究成果,并对论文中涉及的两个概念进行梳理,并就媒体和时间段的选择以及如何建立类目进行解释说明;第二章和第三章作为全文的主体部分,采用内容分析法,结合收集到的1447篇有效样本,分别对相关报道和报道中涉及的电子竞技明星进行系统梳理并做细致分析,提炼出其建构特征;第四章总结了《电子竞技》在报道电竞明星时出现的偏差,并在此基础上提出合理建议。通过对《电子竞技》相关报道的量化研究,指出了电竞明星形象建构的方式和特点,通过交叉分析,对其进行了一定程度的定性解释,并指出了其报道结构中与传统体育报道一脉相承的积弊,主要以英雄主义和性客体化为主。在此基础上,建议主流媒体关注电竞明星这一新兴群体,认识到其对青少年受众的强大号召力,提高自身的社会性别意识,塑造健康的电竞明星的媒介形象。更多还原

【Abstract】 With the advent of the information society,the media image becomes an important topic that we concern on.It is very difficult for most people to have contact with the eSports star before the webcast appeared,so the media is the main way to know the eSports star in our daily life.The author selected all the reports on the theme of e-sports stars in " China Electronic Athletics " from 2007 to 2017 as research subjects.The first part of this paper mainly describes the research background,research significance and methods,as well as the results of previous studies.As a fundamental part of this paper,this part also sorts out the two concepts involved in the paper and try to explains the choice of media and time period.In the end of the part,the author will tell you how to create categories.The second part and the third part,which are the main parts of the paper,analyzed 1447 valid samples by Content Analysis and systematically analyzed the eSports star involved in the relevant reports.The third part will also summarizing the media image of eSports stars shaped by the magazine of China Electronic Athletics.The forth part will sum up the main problem in the process of constructing the image of eSports star and make a suggestion about how to make a good image of eSports star.Through quantifying the related reports of "E-sports",the author pointed out the way and characteristics of the image of e-sports stars.Through cross-analysis,it has given a certain degree of qualitative explanation and pointed out that its report structure is in line with traditional sports reports.The main disadvantages are mainly heroism and sexual objectification.Based on this,it is recommended that the mainstream media focus on the E-sports stars,and recognize their strong appeal to young audiences.They should improve their gender awareness,and shape healthy image of E-sports stars.更多还原