【作者】 赵宇；

【导师】 史波；

【作者基本信息】 哈尔滨工程大学 ， 管理科学与工程， 2017， 硕士

【摘要】 近年来公共安全事件频繁发生,公共安全风险沟通在风险管理中的作用日益凸显,而公众作为公共安全事件中的直接利益相关者,了解公众的风险认知是进行有效风险沟通的前提和基础。因此,有必要以公众认知为基础探究公共安全风险沟通效果的影响因素,以期为政府提供有效的公共安全风险沟通策略建议,提升风险沟通效果,从而科学地进行风险管理,减小风险事件带来的损失。首先,本文梳理了国内外的相关文献,在此基础上对公众认知与公共安全风险沟通效果进行分析,包括公共安全现状的分析,公众认知与公共安全风险沟通内涵的阐述,对公共安全风险沟通效果的分析,并从理论和实例两个方面探讨了公众认知与公共安全风险沟通效果的关系。其次,依据相关理论提出了影响公共安全风险沟通效果的关键因素,包括负面情绪、社会地位、知识水平、关注程度、人际传播范围、公众认知、政府回应力、专家权威性以及信息传播变异性,并构建了综合的概念模型,根据变量间的相互关系提出研究假设。然后,依据收集的数据对问卷进行信度与效度分析,并对模型和假设进行检验,根据结果进行修正,以得到符合理论与实际的基于公众认知的公共安全风险沟通效果影响因素模型。研究结果表明,公共安全风险沟通效果主要受到负面情绪、知识水平、关注程度等因素直接或间接的影响。最后,依据研究结果有针对性地提出了科学提升公共安全风险沟通效果的策略。本文对公共安全风险沟通效果研究提供了一定的理论贡献。同时,本文为政府提供了提升公共安全风险沟通效果的策略,对政府提高公共安全风险沟通效果具有一定的实践指导意义。以公众认知的视角探求公共安全风险沟通效果影响因素具有一定的理论和实践上的指导意义。更多还原

【Abstract】 In recent years public safety incidents occurred frequently,public safety risk communication in the role of risk management is increasingly highlighted,and the public as the direct stakeholders in public security events,to understand the public risk perception is the premise and foundation of effective risk communication.Therefore,it’s necessary to explore the influence factors of public safety risk communication effects based on public perception,in order to provide the government with scientific strategy and suggestions which improve the effectiveness of risk communication,manage risk effectively and reduce the loss that are brought by risk events.First of all,this article combed the related literature at home and abroad,and then the public perception and public safety risk communication effect are analyzed,including the analysis of the present situation of public security,public perception and public safety risk communication connotation,the analysis of public safety risk communication effect,at the same time,from two aspects of theory and practice to explore the relationship that the public perception and the public safety risk communication effects.Secondly,based on cognitive theory of emotion,cognitive theory of risk,social amplification of risk framework as well as the stakeholder theory,the paper puts forword the the main influence factors of public safety risk communication effects,including negative emotions,social status,the level of knowledge,attention rate,scope of interpersonal communication,public perception,the government response ability,the expert authority and information transmit variability,constructing the integrated concept model.Then,according to the interrelation between variables,the hypothesis are proposed.Besides,on the basis of the collected data of the questionnaires the reliability and validity are analyzed,and the model and assumptions are verified.According to the results the model is revised to get the model,influence factors of public safety risk communication effects based on public percetion,which is in accordance with theory and practical,and synthetically discuss results of the research.The results show that the public safety risk communication effects are influenced directly or indirectly by some main factors,such as negative emotion,the level of knowledge and attention rate and so on.Finally,according to the results of the research,the strategies of improving the public safety risk communication effectiveness are presented.This paper provides the study of public safety risk communication with theoretical reference.At the same time,this paper provides the government with the strategies that enhance public safety risk communication effects,and it has a certain practical guiding significance for the government to improve the public safety risk communication effects.Therefore,it’s helpful to explore the influence factors of public safety risk communication effects on the basis of public perception.更多还原