【作者】 李卓；

【导师】 熊正德；

【作者基本信息】 湖南大学 ， 工商管理硕士（MBA）（专业学位）， 2017， 硕士

【摘要】 中国经济发展进入“新常态”,目前正处于增长速度换挡期、结构调整阵痛期和前期刺激政策消化期的“三期叠加”阶段。在这经济金融的新、旧常态交替过程中,经济下行压力较大致使部分行业、企业、地区经济运行困难凸显,商业银行不良贷款正持续暴露;同时银行新增存款乏力,导致流动性风险诱发因素增多,商业银行的经营已面临巨大的挑战。为寻找新的利润增长点,立足未来长远发展,商业银行正着手推进业务转型,以顺应金融市场需求多样化、个性化、综合化及国际化的经营趋势,通过大力发展投资银行业务,以求不断提升自身实力及竞争能力。本文以中信银行长沙分行为对象,深入研究国内股份制商业银行是如何用投行的眼光和思维去发展业务问题。首先对中信银行长沙分行投行业务的发展现状进行分析,发现因其缺乏投行化思维和业务创新能力、考核机制与风险控制不够完善,以及员工专业素质仍存在一定差距,导致投行业务发展存在诸多问题,通过SWOT分析得出中信银行长沙分行投行业务发展的人才、产品、渠道及风险控制策略。最后,针对策略在实施过程中可能存在的问题,提出通过转变经营理念、落实配套制度及建设信息系统等措施予以保障。本成果是在对中信银行长沙分行投行业务现状分析基础上完成的发展策略研究,对中信银行长沙分行投资银行业务的发展将起到重要参考与借鉴,同时也希望能对国内其它商业银行未来发展投行业务提供参考与借鉴。更多还原

【Abstract】 Now Chinese economy entering a phase commonly refers to ’new normal’,that is a point of time when the country is experiencing overlaps of three economical shifting:slow-down of decades-long economical booming,pain absorbing of structural adjustment and digesting of advancing governmental incentive.During this period,the expected economical down-turn is pressing many industries,firms and regional economy,leading to continuous exposure of non-performing loan of many commercial banks.In the meantime,weakened increment of banking deposit causing more risks of liquidity,the operation of commercial bank facing great challenge.In order to seek more long-term profitable increasing possibility,commercial bank are forced to promote transition of current business model,to adjust current varying customization-oriented,more collaborated and international market by expanding investment banking.This thesis based on real practice of CITIC Changsha branch,deeply into transition of domestic public commercial bank to think and develop its business in an investment bank’s point of view.At first,it analyzes CITIC Changsha branch’s current development of investment banking,especially on problems due to lack of business innovation,investment thinking,performance evaluation mechanism,risk control and human resources.By using SWOT analysis,this thesis is able to give risk control strategy to CITIC Changsha branch investment banking business and in the end,point out potential problems during the strategy deployment and how to avoid them by transition of management mindset,realization of related process and establishment of an appropriate IT system.This study is based on real practice of CITIC Changsha branch and its development of investment banking,with the hope to offer a reference to its further development in general,also to the other domestic banking corporation.更多还原