【作者】 王淑娟；

【导师】 张朝辉； 张成义；

【作者基本信息】 吉林大学 ， 工程硕士（专业学位）， 2017， 硕士

【摘要】 飞狐网络科技有限公司增值服务平台建设项目是由飞狐网络科技有限公司自行开发,旨在为消费提供一个便民、惠民增值服务平台;为企业提供一个可以寻求合作、推广宣传的网络平台;顺应“大众创业、万众创新”这一时代潮流,努力为拉动山西消费,促进山西省经济增长做贡献。在经济新常态下,以往那种依靠投资、出口等措施来迅速提高经济增长速度的经济发展方式已经逐渐失去优势,消费成为拉动经济增长的主力军。而中国消费者在消费方面更显理性,多数情况下会出于对未来可能面临的风险考虑而尽可能的选择储蓄,对新产品缺乏热情,对价格敏感度更高。增值服务平台的建设就是充分考虑到我国消费者的这些行为特点,减少商品在市场上的各种流通环节,将消费者的消费行为变成一种投资和储蓄的行为,进而刺激消费实现消费者、企业和自身的多方共赢。本文以飞狐网络科技有限公司的增值服务平台项目为研究对象,论述、借鉴已有的研究成果,找出增值服务平台建设项目面临的问题,以及其他易物网站普遍存在的问题,然后从增值服务平台的目标市场及客户出发,着重分析客户的特征以及需求,以及影响客户对增值服务平台满意度,以及影响客户决策的因素,然后对增值服务平台的工作进行分解,对公司的业务进行分析,对增值服务平台的商业模式进行研究,归纳总结得出该增值服务平台所要实现的各类基本功能,进而对该项目进行规划以及方案设计,确保最终设计能够有效解决项目目前面临的问题以及解决易物网站普遍存在的问题,充分运用WBS技术制订项目实施计划,运用COCOMO模型对项目成本进行估算,然后对项目的各项费用进行预算,最后从人员、组织、制度以及技术等角度提出项目实施的保障措施,保障项目顺利实施。更多还原

【Abstract】 Flying Fox Network Technology Co.,Ltd.Value-added service platform construction project is developed by the Flying Fox Network Technology Co.,Ltd.,designed to provide a convenient consumer,Huimin value-added service platform for enterprises to provide a cooperation,promote the promotion of the network platform;"Public entrepreneurship,innovation," the trend of this era,efforts to stimulate consumption in Shanxi,Shaanxi Province to promote economic growth to contribute.In the new economic normal,the previous rely on investment,exports and other measures to rapidly improve the economic growth rate of economic development has gradually lost its advantage,consumption has become the main force to stimulate economic growth.While Chinese consumers are more rational in terms of consumption,and in most cases they choose savings as much as possible for possible future risk considerations,lack of enthusiasm for new products,and greater price sensitivity.The construction of value-added service platform is to take full account of these behavior characteristics of consumers in China to reduce the circulation of goods in the market,the consumer’s behavior into a kind of investment and savings behavior,and then stimulate consumption to achieve consumer,Enterprises and their own multi-win.In this paper,the value-added service platform project of Flying Fox Network Technology Co.,Ltd.is the research object,discusses and draws lessons from the existing research results,finds out the problems faced by the value-added service platform construction project,and the common problems of other bargain sites,Platform,the target market and customers,focusing on customer characteristics and needs,as well as the impact of customer satisfaction with value-added service platform,as well as factors that affect customer decision-making,and then value-added service platform for the decomposition of the company’s business analysis,This paper summarizes the basic functions of the value-added service platform,and then plans and designs the project to ensure that the final design can effectively solve the problems that the project is facing and solve the problem.The use of COCOMO model to estimate the cost of the project,and then the cost of the project budget,and finally from the staff,organizations,systems and technology from the perspective of the implementation of the project,the implementation of the project implementation plan,the use of WBS technology to develop project implementation plan,Of the safeguard measures to ensure the smooth implementation of the project.更多还原