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新媒体环境下大学生社会主义核心价值观培育研究

The Study of Cultivation of the University Students’ Socialist Core Values under the New Media Environment

【作者】 王婷

【导师】 任福全;

【作者基本信息】 河北工业大学 , 马克思主义理论, 2015, 硕士

【摘要】 伴随着数字科技的不断突破与创新,新媒体迅速兴起并得到空前发展,现已全面渗透于大学生的日常学习与交往之中,深刻地影响着其意识形态和行为习惯的养成。在当今数字化科技的浪潮下加强大学生社会主义核心价值观培育是一项十分重要的课题,应充分、有效地利用新媒体载体拓展培育路径,从而进一步增强培育的吸引力、针对性和实效性。作为新时期标志性的科技成果,新媒体为社会主义核心价值观培育带来了机遇,如新媒体创新了大学生社会主义核心价值观培育的方式、渠道,加快了社会主义核心价值观面向大学生传播的速度,提高了社会主义核心价值观对大学生的吸引力。但同时,新媒体环境下大学生社会主义核心价值观培育也存在挑战,如新媒体冲击了高校社会主义核心价值观培育效果、新媒体失范加剧了大学生社会主义核心价值观培育的复杂性、强制性传播社会主义核心价值观使大学生产生逆反心理、新媒体容易导致大学生价值观的多变乃至扭曲等。这就要求我们全面、及时地分析面临的挑战,从高校新媒体建设、新媒体监管、新媒体传播方式、大学生新媒体素养等方面分析原因,有针对性地探索并制定新媒体环境下大学生社会主义核心价值观培育的相关对策。要做到加强高校的新媒体建设,顺应时代要求;重视对新媒体的引导和监管,保证正确发展方向;优化新媒体传播方式与机制,整合媒体形式;提升大学生新媒体素养,增强社会主义核心价值观落地效果。通过多方努力,制定具有针对性、切实可行的方案策略,从而将新媒体环境下大学生社会主义核心价值观培育落到实处,不断增强新媒体环境下大学生社会主义核心价值观培育实效性,为实现中华民族伟大复兴的中国梦做出贡献。

【Abstract】 With the constant breakthrough and innovation of digital technology,new media rises rapidly and gets unprecedented development,which has permeated into the daily studies and lives of and deeply influences their ideology and behaviors.It is a very important subject to stimulate the cultivation of socialist core values among university students within the great wave of digital technology in the world today,therefore,the new media carriers should be fully effective used in order to further strengthen the attraction,pertinence and effectiveness of cultivation.As a remarkable technological achievements,new media not only innovates the ways to cultivate and accelerates the speed to spread the socialist core values’,but also stimulates traction to university students.However,it also exists challenge,such as the clash of new media to cultivation of the socialist core values from university,the complexity to foster university students’ socialist core values caused by the anomie of the new media,university students’ psychological inversion produced by the compulsory propagation of socialist core values and the diversity and the distortion of the university students’ values easily influenced by the new media.All of these problems ask us to analyze them comprehensively and timely.Various aspects,such as the construction and supervision and spread methods of new media and student’s attainment should be taken into consideration,and relative strategies should be pointedly explored and formulated.Four methods should be carried out tightly.Firstly,the construction of the new media in university needs to be strengthened to adapt to the requirements of current developments;secondly,the new media’s introduction and supervision should be taken into account to ensure the accurate direction of development;thirdly,the methods of propagation on new media are optimized to integrate media forms;lastly,university students’ attainment to the new media should also be stimulated to enhance the effectiveness of the socialist core values.Only by the concerted efforts to formulate some specific,feasible strategies and to implement effectively the cultivation of the university students’ socialist core values can reinforce increasingly the effectiveness and make great contribution to realize the Chinese dream of great Chinese nation rejuvenation.

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