【作者】 梁燕；

【导师】 鲍新仁；

【作者基本信息】 东华大学 ， 工商管理（MBA）（专业学位）， 2017， 硕士

【摘要】 能源是人类社会经济发展和生活的基本条件,在今天的能源市场上,天然气能源已经在世界上引起了各国的关注。随着科学技术的发展,特别是人们对自身生存、生活环境和生活质量提出了更高的质量,天然气作为一种清洁、污染少、高效、高质量、低成本的、理想的生态能源,受到了国际社会的广泛认可,二十一世纪已经进入了“自然气的时代”。从战略的角度来看,天然气工业的发展符合世界能源发展趋势。特别是在现阶段,由于环保的需求,汽车天然气业务已经成为各大石油天然气企业重点争夺的市场。全文首先阐述了本课题的研究背景、目的与意义,介绍了研究所采用的主要内容与研究方法;然后,介绍本课题中所涉及到的战略管理的相关理论。包括企业战略管理的概念及发展,具体包括企业战略管理概念和企业战略管理理论的发展阶段;企业战略管理理论的研究方法,包括peSt分析法、波特五力模型和Swot分析法等;企业战略管理过程;企业发展的战略态势及基本竞争战略,具体包括企业发展的战略态势、企业基本竞争战略和重点集中战略;第三章,SL公司天然气业务概述。主要介绍SL公司业务范围,SL公司愿景、使命和价值观及SL公司总体战略目标和SL公司业务战略目标;第四章,SL公司汽车天然气业务战略环境分析。针对SL公司的汽车天然气业务进行战略环境分析,用peSt分析法和波特五力模型来分析其在各个市场环节、管理体制等方面存在的问题;第五章中阐明了SL公司汽车天然气业务战略选择。对SL公司汽车天然气业务发展战略进行了细致的分析,提出SL公司汽车天然气业务发展战略的实施方案。第六章,对全文进行总结。本文虽然只是针对SL公司的情况展开了分析,但由于研究中所发现的都是共性的问题,将对发展中的中国石油行业和汽车天然气行业的改革,起到一定的借鉴作用,从而促进中国天然气行业的长足发展。SL公司汽车天然气发展战略将为中国石油和天然气企业发展提供一个参考模型。更多还原

【Abstract】 Energy is the basic need of human society and economic development.In today’s energy market,natural gas energy has attracted attentions from all over the world.With the development of science and technology,especially with people’s higher requirements of their existence,living condition and quality of life,natural gas as a clean,low pollution,high efficiency,high quality,low cost and ideal ecological energy,has been widely recognized by the international community and twenty-first Century has entered a "Times of natural gas ".From a strategic point of view,the development of natural gas industry is in line with the world’s energy development trend.Especially at this stage,due to the needs of environmental protection,automobile gas business has become the focus of market competition among major oil and gas companies.Firstly,this paper introduces the research background,purpose and significance of the topic,states the main method used in this research.Then it explains the relevant theories of strategic management in this project.This covers the concept and the development of enterprise strategic management,which includes the enterprise strategic management concept and development stage of enterprise strategic management theory;research methods of enterprise strategic management theory includes PEST analysis,Potter five forces model and SWOT analysis;the process of strategic management;strategic situation of enterprise development and the basic competitive strategy,this includes the basic competitive strategy and focus strategy of development of enterprise.Thirdly,this paper summarizes the natural gas business of SL Company.This section mainly points out the current situation of SL Company’s business scope relates to automobile natural gas production and marketing.The fourth part of this essay studies the strategic environment analysis of the automobile natural gas business of SL Company.In view of the strategic environment analysis of SL Company’s natural gas business,the advantages,disadvantages,opportunities and threats are analyzed by SWOT analysis method.And to analyze the existing problems in market segments,management system and other issues the PEST analysis and the Potter five forces model are used.Fifth,SL automobile natural gas business strategic choice is reviewed in this paper.A detailed analysis is made on the development strategy of the automobile natural gas business of SL Company,and put forward the implementation of the development strategy of SL company automobile natural gas business.The sixth chapter summarizes the full text.This paper focuses on the analysis of SL Company,but as the problems in this research are common,the research will play a certain role to Chinese oil and natural gas development,and also to the reform of oil and automobile natural gas business.The study on the development strategy of automobile natural gas for SL Company will provide a reference model for Chinese oil and gas enterprise development.更多还原