【作者】 林峰；

【导师】 朱宇恒；

【作者基本信息】 浙江大学 ， 工程硕士（专业学位）， 2017， 硕士

【摘要】 体验式商业中心作为新兴的商业中心设计模式在我国蓬勃发展。电子商业时代,网络技术迅速影响了顾客的消费经历与消费欲望,这种变化改变了零售商业的格局,也给体验式商业中心设计带来挑战。本文以电商时代顾客消费特征的改变为切入点,通过对顾客需求的解读,对比传统体验式商业与电商时代商业中心的设计差异,提出契合时代的设计模式——“复合型体验式商业模式”,通过区位、业态、动线和空间四个角度探究了体验式商业中心的发展趋势以及复合型设计策略。最后通过项目实践——“环太湖艺术城”,从而给设计策略提供反馈,得出结论。论文共分为六个章节,第一章对本次研究的背景、意义以及方法进行了阐述;第二章梳理了体验式商业中心的发展脉络、相关案例以及面临的问题;第三章总结电商时代对体验式商业中心设计影响并对比传统设计模式,提出复合型体验式商业中心的概念;第四至六章分别从区位、业态、动线、空间进行了复合型设计模式策略的研究、实践、总结。更多还原

【Abstract】 Experience business center has developed in China rapidly. In E-commerce era, the rapid impact of the network technology changes the desire of consumer and influence the pattern of retail business. So there are challenges of business center design. In this paper,the change of customer consumption characteristics in E-commerce era is taken as the breakthrough point. Through the comparison of the demand of the traditional experiential business and the commercial business of E-commerce era, the new design pattern of the era is put forward, named "Complex experiential business model". Through the location,format, moving line and space to explore the development trend of experience business center and complex design strategy. Finally the project - "Taihu Lake Art City" has provided feedback to the design strategy, coming to the conclusion.The paper is divided into six chapters. The first chapter explains the background,significance and methods of this study. The second chapter combs the development thread of the experience business center, the related cases and the problems. The third chapter summarizes the power supply of the experience business center and the new concept.The fourth to sixth chapters carry out the research on the design pattern from the location,the format, the line and the space respectively.更多还原