【作者】 王琛；

【导师】 林曦；

【作者基本信息】 浙江工业大学 ， 设计学， 2017， 硕士

【摘要】 公共环境视觉导识是传达空间信息和传播地域特色文化的媒介。在当今中国经济增长放缓、经济结构面临重大转型的背景下,我国提出新型城镇化的发展方向。其中,浙江省政府率先提出“特色小镇”的新型发展模式,经过近两年的探索建设,积累了丰硕成果。在这样的前提下,本文试图分析特色小镇公共环境视觉导识的内容、设计元素,并提出设计方法,目的是为探讨公共环境视觉导识对特色小镇文化建设的提升作用。由于我国特色小镇的发展模式尚处于探索阶段,所以建立一套完善的公共环境视觉导识系统需要各个政府职能部门协助,这其中还涉及到城市规划学、建筑学、环境景观艺术、公共艺术、设计学和人机工程学等学科知识,是一个十分庞杂的系统工程。特色小镇建立公共环境视觉导识系统,一方面,保证小镇空间信息的快速识别,保持交通畅行;另一方面,有助于梳理特色小镇的文化脉络,提升特色文化识别度,这也是本文所着重探讨的部分。本文先研究了公共环境视觉导识系统的概念以及特色小镇建设理念,又分析了特色小镇的建设要求,解构其文化建设诉求,归纳公共环境视觉导识对特色小镇文化建设的必要性和重要作用,明确二者之间的关系。最后以分析公共环境视觉导识的设计要素为出发点,并提出符合特色小镇发展需求的公共环境视觉导识设计方法、设计思路和设计原则。随着特色小镇建设经验的不断积累,其发展规模会不断壮大,形成可持续的发展趋势。希望通过本文的研究,能使公共环境视觉导识更好的为特色小镇服务,达到提升特色小镇文化识别度的目的。更多还原

【Abstract】 Signage in public environment is medium of communicate space information and spread the characteristic culture.Today,in the background of China’s economic growth slowly and the economic structure requires major transformation.China has proposed the development direction of new urbanization.Among them,the government of Zhejiang provincial first proposed the new development model which named "Special towns".After two years of exploration,the special towns has accumulated fruitful results.In this context,the article tries to analyze the content and elements that the signage in public environment of special towns,and put forward the design method,the purpose is to explore the effect that signage in public environment can help enhance culture of special towns.As the development model of special towns is still in the exploratory stage,so when establish signage system we need a lot of government departments to help us.This is a complicated system engineering,so need variety of knowledge,which including urban planning,architecture,environment and landscape,public art,design and ergonomics.When special towns building signage system,first to ensure the space information quick indetificated and keep traffic unblock,second help to combling the cultural context of special towns,and enhance the characteristics of cultural recognition,so this part is the focus of article.At first the article research the concept of signage in public environment and special towns,then analysis of special towns construction requirements,deconstruct its cultural construction demands,induction the necessity and important role that signage in public environment help the cultural construction of special towns.Finally analyze the design elements of signage in public environment and put forward the design method,design ideas and design principles.With the accumulation experience of special towns,the scale of development will continue to grow,then special towns become sustainable development.Hope through the research of this article,help signage in public environment services for special towns,and enhance the purpose of special towns culture.更多还原