【作者】 韦静；

【导师】 陈立言；

【作者基本信息】 广西大学 ， 思想政治教育， 2017， 硕士

【摘要】 当前,新媒体以其信息资源丰富、传播速度快、互动性强、不限时空等特点,成为了当下最受大学生欢迎的信息载体。新媒体在大学生学习和生活中的运用对高校思想政治教育领域产生了深刻的影响。探索如何运用新媒体,挖掘其与实现大学生思想政治教育实效性的内在关联性,发挥其独特的传播优势,通过运用新媒体实现大学生思想政治教育效率和效果最大化,是当前大学生思想政治教育顺应时代潮流需要研究的新课题。本文在新媒体运用的视域下,以思想政治教育学为主体解释框架,以大学生思想政治教育实效性的实现为根本目的,从传播学、心理学、教育学、语言学等多种学科交叉的角度出发,通过文献分析和问卷调查分析了解部分大学生使用新媒体的基本情况,对高校运用新媒体开展思想政治教育情况进行分析,力求提出有针对性的对策和建议,进一步提高大学生思想政治教育实效性。本文分为五个部分。第一部分主要从选题来源及研究意义、国内外研究现状、研究方法与思路、重难点与创新点出发对大学生思想政治教育实效性向度下的新媒体运用进行分析。第二部分主要阐述了大学生思想政治教育实效性、大学生思想政治教育新媒体的相关概念,探索大学生思想政治教育实效性向度下新媒体运用的相关理论,分析大学生思想政治教育实效性向度下的新媒体运用关联性和必要性。第三部分通过调查问卷的方式,根据调查结果分析大学生思想政治教育新媒体运用的现状、存在的问题以及存在问题的原因,为探索大学生思想政治教育实效性向度下的新媒体运用奠定基础。第四部分是大学生思想政治教育实效性向度下的新媒体运用的优化对策思考,针对前面的问题分析,从强化平台的整合力度、掌握功能的运用艺术、加强内容的渗透能力、实现话语的完美转化这四个方面制定切合实际的、具有指导意义的方案策略,旨在日新月异的新媒体时代浪潮中把握导向、践行使命,不断提升新时代思想政治教育创新发展的实效性。更多还原

【Abstract】 At present,new media,with its rich information resources,transmission speed,strong interactivity,unlimited space and time,etc,has become the most popular with college students’ information carrier.The application of new media in college students’ study and life to the field of ideological and political education has had a profound impact.To explore how to use new media to exert its advantages in the ideological and political education,realize the ideological and political education efficiency and effectiveness maximization is the current ideological and political education keep up with the trend of The Times need to study and solve the new task.In this paper,under the horizon of new media use frameworks to ideological and political education as the main body,to the realization of the ideological and political education effectiveness as the fundamental purpose,from the communication,psychology,pedagogy,linguistics and other disciplines cross Angle,through literature analysis and questionnaire investigation and analysis,some students use the new media,the basic situation of the use of new media to carry out the ideological and political education in colleges and universities is analyzed,strive to use new media and the integration of ideological and political education,further improve the ideological and political education effectiveness.This article is divided into five parts.The first part mainly from the selected topic origin and the research significance,research status at home and abroad,research methods and ideas,difficult point and innovation point of the college students’ ideological and political education effectiveness is analyzed under the direction of new media application.The second part mainly expounds the ideological and political education effectiveness and the ideological and political education related concepts of new media,to explore the ideological and political education effectiveness under the direction of new media use of related theory,analysis of the ideological and political education effectiveness under the direction of the new media use relevance and necessity.The third part through the way of questionnaire,according to the results of the survey analysis of the ideological and political education present situation of using new media,the existence question and the reason for the problems,to explore the ideological and political education effectiveness under the direction of the new media use lay the foundation.The fourth part is the ideological and political education effectiveness under the direction of the new media using the optimization countermeasures of thinking,in front of the problem analysis,by strengthening the integration of the platform,applying art,strengthen the infiltration of the content of the master ability,realize perfect conversion of words of these four aspects to formulate realistic and guiding significance to plan strategy,aimed at changing the master orientation,.with the purpose of the new media era practice mission,improve the actual effect of ideological and political education innovation and development of new era.更多还原