【作者】 李宁；

【导师】 郭峦；

【作者基本信息】 广西大学 ， 旅游管理硕士（专业学位）， 2017， 硕士

【摘要】 近年来,随着经济水平的提高,人们生活得到不断改善,人们外出旅游的需求越来越强,也更加注重对旅游产品的追求,促使旅游市场上的新产品层出不穷,旅游形式多种多样。在这样的环境下,避寒旅游应运而生。早在多年前,国外已有学者开始关注避寒旅游的发展,但是国内关于避寒旅游的研究相对较少。而居民作为旅游发展的重要参与者之一,其对旅游发展的感知与态度直接关系到当地旅游的健康发展。海口市作为国内主要的避寒旅游目的地之一,每年冬季都有大量游客涌入,这对当地居民的生活造成不同程度的影响。因此,研究当地居民对避寒旅游影响的感知与态度,从而为避寒旅游的发展提供建议是现阶段亟待解决的问题。本文以海口市居民为研究对象,在前人研究的基础上,结合海口市避寒旅游发展现状,设计出居民对避寒旅游影响感知与态度的调查问卷,并将问卷在海口市四大城区进行随机发放。在研究中,利用因子分析法,分析影响居民感知的主要方面。利用方差分析法,分析人口特征对居民感知与态度的影响。利用聚类分析法,将居民划分为不同的态度群体。利用相关分析法,分析居民感知与态度间的内在联系。利用回归分析法,进一步解释居民感知对态度的影响关系情况。最后,根据数据分析结果,得出本文的主要结论,并从多个方面为海口市避寒旅游可持续发展提出合理建议。本文得出的结论可归纳为以下几点:(1)海口市居民对避寒旅游影响的感知与态度,可以从经济效益、环境及社会文化效益、环境及社会文化成本、经济成本四个方面进行解释。其中居民对经济感知强于环境及社会文化感知,对正面感知强于负面感知。(2)居民的人口统计学特征(性别、年龄、学历、主要生活区域、职业以及旅游收入占家庭收入的比重)影响其对避寒旅游的感知与态度。其中,主要生活区域对居民避寒旅游影响的感知差异最大,其次是职业。(3)根据居民对避寒旅游影响的感知与态度差异,可将居民划分为三类:支持者、反对者、观望者。其中,支持者与观望者比例基本相当,分别为46.59%和44.21%,反对者所占比例最低,为9.20%。(4)居民对避寒旅游的感知与态度具有相关性,感知会影响其对避寒旅游发展的态度。居民对避寒旅游发展的态度与避寒旅游所带来的经济效益、环境及社会文化效益显著正相关,与经济成本显著负相关,与环境及社会文化成本无显著相关关系。其中,经济效益因子对居民态度的影响程度最大,其次是经济成本因子,环境及社会文化效益因子对居民态度的影响程度最小。更多还原

【Abstract】 In recent years,with the improvement of economic level,people’s lives have been improved,people’s demand for travel is more and more strongly,and people also pay more attention to the pursuit of tourism products.This has led to an endless stream of new products in the tourism market,and a variety of tourism forms.In such an environment,the hibernation tourism comes into being.As early as many years ago,the foreign scholars have begun to pay attention to the development of hibernation tourism,but the domestic research on hibernation tourism is relatively less.However,as one of the important participants in tourism development,the residents’ perception and attitude to tourism development are directly related to the healthy development of local tourism.As one of the major domestic hibernation tourism destination,every winter there are a large number of tourists in Haikou City,which has caused different degrees of impact on the lives of local residents.Therefore,it is an urgent problem to study the local residents’ perception and attitude to the impact of hibernation tourism,so as to provide suggestions for the development of hibernation tourism.Based on the previous studies and combined with the current development of hibernation tourism in Haikou City,this paper takes Haikou city residents as the research object,designs the questionnaire of residents’ perception and attitude to the hibernation tourism impact,and finally distributes the questionnaire in four major urban districts of Haikou City randomly.In this study,the factor analysis is used to analyze the main aspects that affect residents’perception.The variance analysis is used to analyze the influence of demographic characteristics on residents’ perception and attitude.The cluster analysis is used to divide the residents into different attitude groups.The correlation analysis is used to analyze the internal relationship between residents’ perception and attitude.And the regression analysis is used to explain the relationship between residents’ perception and attitude furtherly.Finally,according to the results of data analysis,the main conclusions of this paper are drawn,and some reasonable suggestions are put forward for the sustainable development of hibernation tourism in Haikou City.The conclusions drawn in this paper can be summarized as follows:(1)The residents’ perception and attitude to hibernation tourism in Haikou City can be explained from four aspects:economic benefits,environmental and social、cultural benefits,environmental and social、cultural costs and economic costs.Among them,residents’perception of economy is stronger than environmental and social、culture,and positive perception is stronger than negative perception.(2)The demographic characteristics of the residents(gender,age,education,the main living area,occupation and the proportion of tourism income accounted for household income)affect their perception and attitude to hibernation tourism.Among them,the main living area makes the biggest difference in the residents’ perception to hibernation tourism impact,followed by occupation.(3)According to the differences of residents’ perception and attitude to hibernation tourism,the residents can be divided into three categories:supporters,opponents,waiters.Among them,the proportion of supporters and waiters is respectively 46.59%and 44.21%,which is basically the same.The proportion of opponents is 9.20%,which the lowest.(4)There is an internal relationship between the residents’ perception and attitude,and perception will affect their attitude to the development of hibernation tourism.The residents’attitude to hibernation tourism development has a significant positive correlation with the economic benefits and environmental and social、cultural benefits brought by the hibernation tourism,has a significant negative correlation with the economic costs,and has no significant correlation with environmental and social、cultural costs.Among them,the economic benefit factor has the greatest impact on residents’ attitude,followed by the economic cost factor,and the environmental and social、cultural benefit factor has the least impact on residents’ attitudes.更多还原