【作者】 林峰；

【导师】 谭满益；

【作者基本信息】 成都理工大学 ， 物流工程， 2017， 硕士

【摘要】 现代市场经济高速发展,企业自身的运营能力与现代社会的经济发展息息相关。就服装企业而言,库存在服装企业的运营环节中,占据了重要位置。在服装企业中,库存就象一把双刃剑,是服装企业生产与运营中必不可少的存在,合理的库存可以满足顾客不同需求而为企业带来盈利,过度的库存则会占据企业大部分的流动资金,限制企业的发展,从而影响企业为市场经济的贡献力,因此针对服装企业库存的研究必不可少。笔者从研究背景,国内外研究现状去提出问题,得到结论为:库存问题的产生都是因为供应链环节中多个因素综合作用的结果。通过剖析库存和供应链概念,从供应链视角下去分析品牌G库存问题,对应问题去找到相关理论作为解决依据。针对供应链开端环节的供需不对等问题,在确定使用Bass模型后,增加了顾客对产品功能性喜好度及季节因子去改进该预测模型,并进行需求预测,帮助从供应链开端环节解决库存问题;在供应链中端环节中解决供应商不匹配品牌发展的问题时,根据品牌G的企业特点,建立全新的供应商评价指标体系,而后通过AHP法的应用选择匹配品牌G发展需求的供应商,帮助在供应链中端环节解决库存问题;面对供应链末端环节中品牌G当下市场营销渠道混乱的问题,剖析目前服装行业中常见的分销渠道模式,根据品牌G现有的发展规模,从而为建立有序的多渠道市场营销提供战略建议,帮助从供应链末端环节解决库存问题。该研究成果不仅仅局限在解决品牌G的库存问题,更进一步的提出研究服装类产品企业库存的一个新角度——供应链角度。得出了可以进一步改进品牌G的库存现状的具体措施,与此同时该结论可以为其他服装类品牌借鉴。更多还原

【Abstract】 The rapid development of modern market economy,the operation of business is closely related to the economic development of modern society.In the clothing business terms,the inventory in the garment business play an important role.In the clothing business,the inventory is like a double-edged sword,is the indispensable existence in the garment production and operation.A reasonable inventory will meet the different needs of customers to bring profit for the enterprise,excessive inventory will occupy a lot of the liquidity of the enterprise,limiting the development of enterprises.Therefore,the study of clothing business inventory is essential.In this paper,the author put forward the problem according to the research background and the status quo at home and abroad and the conclusion is that the inventory problem result from many factors in supply chain.By analyzing the inventory and supply chain,the author analysed inventory problems of brand G from the supply chain perspective and found the relevant theory corresponding to the problem as the basis for settlement.Based on the Bass model,this paper added the customer’s product preference and seasonal factors to improve the forecasting model and help solve the inventory problem from the beginning of the supply chain.About the solution to the problem of suppliers,a new supplier evaluation index system was established according to the characteristics of brand G enterprises,and then selected suppliers matching brand G development needs through the application of AHP to help solve the inventory problem in the supply chain.Faced with the current problem of confusion in the marketing channels of the brand G,firstly,this paper introduced the current distribution channel model in the apparel industry,then provided strategic suggestions for establishment of an orderly multi-channel marketing according to the existing development scale of the brand G to solve the inventory problem from the end of the link.The results of this paper not only limited to solve the problems of brand G inventory,but also put forward a new perspective on the inventory of apparel products business-supply chain perspective.The concrete measures can further improve the inventory status of the brand G and the conclusion can also be used for other clothing brands.更多还原