辽宁昌图SG农牧集团发展战略分析

【作者】 姜楠；

【导师】 李大兵； 孟凡博；

【作者基本信息】 沈阳农业大学 ， 农业推广硕士（专业学位）， 2017， 硕士

【摘要】 随着国民经济飞速发展,农牧企业也不断地接受着来自各方面的挑战。而农牧企业对于来自内外部的影响因素直接制约着自身的发展,甚至关乎到企业的生死存亡。农牧企业能否在不同环境中做出有效的、适当的关于自身可持续发展的战略是非常必要的。因而农牧企业在发展的同时依据内外部环境的变化,提出切实可靠的战略思路,对每个农牧企业都具有一定的现实意义。辽宁昌图SG农牧集团是一家集畜禽良种繁育推广、畜禽生产基地建设、科技产品研究开发、畜禽屠宰分割加工于一体的大型农牧企业。近年来,SG农牧集团在不断加强现代管理制度的同时,也在不断完善内部管理结构。SG农牧集团发展方式的转变是以"龙头企业+生产基地+专业合作社+科研机构"的经营模式,这种模式带动了众多农民依靠畜牧养殖发家致富。由于现阶段该集团不断扩大产业链,造成一体化战略的实施在集团的发展中然生众多阻碍因素。SG农牧集团的未来发展与成长将受各种因素的制约。本文主要应用战略管理的相关理论对辽宁昌图SG农牧集团进行分析,首先从集团概况、集团组织结构、集团产品等方面分析了 SG农牧集团的内部环境,进而利用PEST、产业环境分析等工具分析了 SG农牧集团的外部环境。在此基础上,运用SWOT进行了综合分析内外部的优势、劣势、机会、威胁,从而明确了SG农牧集团的战略选择。而就其内部环境而言,SG农牧集团公司的发展应积极发挥自己的优点,注意自身的不足,认真分析缺点和不足的同时纠正和改进。因此从SG农牧集团的内外部环境中的分析中制定战略发展目标为导向,经过本文研究分析SG农牧集团应贯彻执行一体化战略,并且主要从完善组织结构、调整企业的资源配置与优化等方面来实施。本文共分为五章:第一章绪论,研究背景及意义、研究方案及技术路线图。第二章主要阐述了文献综述及企业战略理论基础.第三章是对SG农牧集团战略环境(内部和外部)进行分析。第四章通过分析SG农牧集团存在的优势、劣势、机会和威胁,然后制定出可行的一体化战略。第五章是对SG农牧集团发展战略实施与保障提出对策建议。更多还原

【Abstract】 With the rapid development of national economy,the enterprise also continually accept the challenge from all sides.And the influence factors of enterprise from internal and external directly restricts the development of enterprises,and even about the survival of enterprises.Companies can in different environments to make effective,appropriate on enterprise sustainable development strategy is very necessary.Thus enterprise according to the analysis of the internal and external environment,at the same time in the development of practical and reliable strategy is put forward,to each enterprise has a certain practical significance.Changtu Liaoning SG agriculture and animal husbandry group is a collection of livestock and poultry breeding promotion,livestock and poultry production base construction,research and development of scientific and technological products,livestock and poultry slaughtering and processing in one large agricultural and animal husbandry enterprises.In recent years,SG agriculture and animal husbandry group in the continuous strengthening of modern management system,but also constantly improve the internal management structure.SG transformation of agriculture and animal husbandry group development mode is the "leading enterprises + production base + + professional cooperative research institutions" management mode,this mode led many farmers rely on animal husbandry,build up the family fortunes.Due to the continuous expansion of the industrial chain at this stage,the implementation of the integration strategy in the development of the group has many obstacles.The future development and growth of SG will be restricted by various factors.This paper mainly used related theories of strategic management analysis of Liaoning Changtu SG farming group,from the first group profiles,the organizational structure of the group,the group of SG products and other aspects of agriculture and animal husbandry group internal environment,industrial environment,then use the PEST analysis tool to analyze the external environment of agriculture and animal husbandry group SG.On this basis,using SWOT to analyze the strengths,weaknesses,opportunities and threats in the internal and external,so as to make clear the strategic choice of SG group.And in terms of its internal environment,the development of SG agriculture and animal husbandry group should actively play its own advantages,pay attention to their own shortcomings,and carefully analyze the shortcomings and deficiencies at the same time to correct and improve.Therefore,from the analysis of SG group’s internal and external environment of agriculture and animal husbandry in the strategic development goal oriented,this paper through the research and analysis of the SG farming group should implement the integration strategy,and mainly to improve the configuration and optimization of the organizational structure,adjust the enterprise resources to implement.The paper is divided into five chapters:the first chapter introduction,research background and significance,research programs and technical roadmap.The second chapter expounds the literature review and the theoretical basis of enterprise strategy.The third chapter is the analysis of the strategic environment(internal and external)of SG group.The fourth chapter analyzes the advantages,disadvantages,opportunities and threats of SG group,and then develops a feasible integration strategy.The fifth chapter is the countermeasures and suggestions on the implementation and protection of the development strategy of SG group.更多还原