【作者】 马玲；

【导师】 韩隽；

【作者基本信息】 西北大学 ， 新闻传播学， 2017， 硕士

【摘要】 回族传统节日是回族文化宝藏中最有表现力的文化瑰宝,极具宗教色彩和民族特色。媒体通过对古尔邦节等传统节日的报道,为外界了解回族这一民族树立了一个展板。同时,宣传了回族群众昂扬向上的精神风貌和热情好客的民族性格,在塑造形象的同时也实现了多方面的社会功能,诸如对本地区民众自我意识的产生与强化、自身文化情感的强化、自身文化价值的反思、民族认同感和地区自豪感的强化,以及回族节日文化的传承与发展等。本文选取回族传统节日——古尔邦节为研究对象,采用文献分析法、内容分析法、田野调查法为研究方法。文章以《宁夏日报》1958-2016年关于古尔邦节的所有报道为研究样本,总结《宁夏日报》回族传统节日的报道情况及产生的影响;结合实地观察访问,了解宁夏中卫市海原县蔡祥村村民对回族传统节日的理解以及他们对呈现在媒体上的“回族传统节日”的理解,从中探索出回族传统节日的媒体呈现与文化认同之间的关系以及回族聚居地区大众传媒的传统节日文化传播现状与存在的不足。笔者在分析探究的过程中发现,《宁夏日报》对于古尔邦节的报道虽然是以现实生活中人们欢度古尔邦节的情景为基础,但并没有全面的反映现实生活中的古尔邦节情景,使得《宁夏日报》中呈现出来的古尔邦节情景与现实生活中的古尔邦节有一定的差异;《宁夏日报》对于古尔邦节的报道促使回族民众对自身文化情感的强化、促使回族民众对自身文化价值的反思、利于传承回族节日文化、也促使着回族节日文化逐渐趋向于主流,但也存在诸多的不足:报道模式化且深度不够、报道面不广且报道不平衡等。而这都会为进一步做好回族聚居地区大众传媒传统节日文化传播、提升回族民众传统节日文化认同度以及做好少数民族地区大众传媒节日文化传播提供一定的借鉴。更多还原

【Abstract】 Hui traditional festival is the most expressive force of the hui culture treasure of cultural treasures,religious and ethnic characteristics.Media reports by traditional festival of eid al-adha,set up a panel for the outside world to understand the Hui Nationality.At the same time,promote the uplifting the spirit of the masses of hui nationality and national character of the hospitality,in shaping the image.At the same time also realize the function of many aspects of society,such as the generation of the region public self-consciousness and strengthening,its culture emotion of strengthening,the reflection of their own cultural value and the strengthening of the sense of national identity and regional pride,and the heritage and development of the hui nationality festival culture,etc.This article selects the hui eid al-adha,one of the three major traditional festivals as the research object,using literature analysis,content analysis,field research method for the research methods.Taking Ningxia daily reports of all eid al-adha,in 1958-2016 as the research sample,summarize the Ningxia daily reports of the hui nationality traditional festival and the impact of;Combined with field observation to understand the city of Cai Xiang village and the villagers’ understanding of the hui nationality traditional festivals,and they are present in the media of the understanding of\"hui traditional festival\",to explore the hui nationality traditional festival of the media to present the relationship between cultural identity and hui populated areas of mass media is a traditional festival culture communication present situation and the existence insufficiency,the author found that in the process of the analysis of the exploration of Ningxia daily reports for cid al-adha although in real life people celebrate eid al-adha,on the basis of the situation but there is no comprehensive reflect the eid al-adha in real life situation,make Ningxia daily eid al-adha appears in the scene with the eid al-adha have certain differences in real life;Ningxia daily reports for eid al-adha prompted the hui people to strengthen its culture emotion,prompted reflection of their own cultural value,good for people of the hui hui festival culture inheritance,also prompted the hui nationality festival culture gradually tends to the mainstream,but also has many shortcomings:reported mold and depth,coverage not widely reported and imbalance,and so on.And this will be for further populated areas of hui nationality traditional festival culture dissemination of mass media,the hui people improve traditional festival culture and esteemed completes the minority areas of mass media provide certain reference festival culture spread.更多还原