【作者】 张梅；

【导师】 余奇敏；

【作者基本信息】 华中科技大学 ， 新闻与传播， 2016， 硕士

【摘要】 近几年娱乐化浪潮席卷各大卫视、网络媒体,电视娱乐节目如雨后春笋般出现。真人秀、婚恋相亲等节目已成为媒体抢滩的重要阵地,竞争不断加剧,在这种背景下,电视娱乐节目想要创造更为持久的竞争优势,就必须要创新节目模式,打造新的盈利模式,发掘新的盈利增长点,从而促使传统的电视媒体走上一个良性的发展道路。东方卫视在2014年8月推出的大型时尚类真人秀节目《女神的新衣》,是国内首档采取T2O(TV to online)模式的电视节目,实现了电视与电商的跨界合作,为今后电视节目模式的发展提供了一个良好的借鉴。本文将首先理清T2O模式的发展脉络,对节目模式的内涵进行深入分析,然后依托于文献、内容的分析方法,在2014年至2015年播出的两季共20期节目为样本,对节目的相关数据进行整理、统计和分析,重点研究《女神的新衣》的节目模式。探究T2O模式发展的一般规律,分析其产生的意义,对今后节目模式发展的影响,以及可能存在的问题。首先探究本文的研究背景、阐明文章的研究目的,理清T2O模式的发展来源,以及传播效果四个方面来廓清T2O模式的内涵,从理论和现实两方面分析T2O模式的发展支撑。总结出T2O模式的一般优势与创新性。在此基础之上,对《女神的新衣》进行案例分析,更加清晰地了解T2O模式运行的一般规律,构建节目模式。最后,以上文研究的具体方向和结论为依托,探讨T2O模式存在的不足,改进办法,对T2O模式实现“可持续发展”的路径构想。更多还原

【Abstract】 Recently,the strom of entertainment is sweeping over the majority of satellite television,online media.A large number of television entertainment programs have sprung up one after another,increasing competition in the field of reality show,dating show,which are indescribably important in competition. In this context,if television entertainment want to create a more sustainable advantage in competition, it must have an innovative point which makes it special among others and build a new model to gain profit, and to explore a new one, thus making contribution to the development of traditional TV media.The Goddess is the first TV program which is aired on Dragon TV in August2014,is the first one to adopt T2O(TV to oline) format for of television programs,making it possible to achieve a crossover-cooperation between television and electronic commerce. On the other hand,it provides a fresh new reference in further development of television format.In the first place,this paper will sort out the development context of T2 O format,and take further analysis of connotation in TV format.Relying on the analysis of documents, contents of 20 seasons of The Goddess as sample programs, relevant data will be collected.Focusing on the TV format of The Goddesss, we will explore the common rules in the development of T2 O format and analyze the influence in the future development of the TV format, and understand the drawbacks that may exist.Seen from the structure of the paper, it will be divided into four parts:The introduction: Explore the research background, purpose and current status, and the difficulties and propose innovations of this paper.Part II: Clearifying the source of the development of T2 O format,this paper will analyze the transmitter,the platform,the content and the effect in four mianaspects,thus providing the fundamental supports in T2 O format both theoretically and practically. Based on the The Godness television program,this paper will give conclusions to the common advantages and innovation parts compared with other television programmes in the second place.Part III: Through the case study of The Goddess, a clearer understanding of the general rules in T2 O platform will be fromed and a commom program platfrom which other satellite television can use the same way.Part IV: Focused on the drawbacks the T2 O format may exists, this paper will give improve methods for T2 O to achieve the goal of "sustainable development".更多还原