【作者】 王雪；

【导师】 陈建文；

【作者基本信息】 华中科技大学 ， 现代教育技术， 2016， 硕士

【摘要】 科普旅游是一种高层次文化旅游,是创意产业、旅游业与高科技信息产业有机结合。它集知识性、趣味性、教育性和休闲性于一体,极大丰富了旅游的内涵和提升了旅游产品的丰富度。现阶段,对科技馆旅游研究还较少,不够全面,特别是对于科技馆游客的研究还比较缺乏。武汉科技馆为刚刚开放的新馆,是服务于公众的公益性机构,开馆的初期其中必定存在值得借鉴和改进的地方,为最大程度上满足为科技馆游客的需求,论文对武汉科技馆游客动机和满意度进行研究,为科技馆管理提供参考意见,提高科技馆的受欢迎度,提高游客的满意度。首先,论文在文献梳理的基础上,对相关的概念和理论进行界定和归纳与阐述,对武汉科学技术馆概况进行了简单的介绍,以武汉科技馆游客为研究对象进行了问卷调查,了解科技馆游客的动机、参观行为和行为特征、满意度。然后,采用SPSS统计软件进行统计分析,调查研究结果概略如下:(1)参观者中年龄分布广泛,但主要集中在15至24岁,大部分为武汉本地居民和武汉高校学生。(2)参观科技馆的主要目的为科普体验、放松身心,因年龄段的不同有所差异。(3)对比参观前后参观者的期望,游客期望值较参观前下降。(4)游客对科技馆总体感知和满意度较高,但对科技馆个别指标还有所有令人不满意的地方,比如在IPA分析中,在基础设施、服务设施和科技馆工作人员专业知识上还有需要改进的地方。最后基于调查结果提出以下建议:(1)提高科技馆知名度;(2)加强意见投诉反馈渠道的建设;(3)多种宣传方式结合,加强宣传力度;(4)加强基础设施建设和服务设施建设;(5)丰富科技馆体验活动;(6)提高科技馆服务人员的服务水平更多还原

【Abstract】 Popular science tourism is high-level cultural tourism,it’s the organic combination of creative industries and scientific and technological industries. This emerging tourism was developed very fastily which was educational informative and leisure. Those years, the researches of Emerging Science and Technology Museum tourism academic is less, and the study of Science and Technology Museum is often just for its display design,marketing or management, for the body of the tour- science and technology museum visitors is less studied, in order to better understand the demand and meet theirs expectations of science and technology museum visitors. To enrich theory of science and technology museum tourism, it is very necessary to research motivation and satisfaction of science and technology museum tourism, to better service to tourists, provide reference for construction of science and technology management.On the basis of the relevant literature review, this paper defining the related theories and concepts and induction, and science and feasible. And simple introduction about Wuhan Science and Technology Museum, We chooses the visitors of Wuhan Science and Technology Museum as the research object for the questionnaire survey, to explored the Science and Technology Museum tourists’ motivational behavior and the behavior of visitors and spatial behavior and the satisfaction of museum. Then, using SPSS statistical analysis. The survey results roughly as follows:(1) The age of visitors a wide range, but mainly concentrated in the 15 to 24 years old,most of them are local residents students in Wuhan.(2) The main purpose of visiting is the popular science experience, relation, but, it’s difference between different ages.(3) Compared with before and after the visitors’ expectations, visitors’ expectations were decreased.(4) Visitors to science and Technology Museum general perception and satisfaction is higher, but there are some unsatisfactory areas of individual indicators of the science and Technology Museum. In the IPA analysis, the basic facilities, service facilities and professional knowledge of science and technology museum staff need to improve.Finally, based on the analysis results and combined with the with the characteristics of Wuhan Science and Technology Museum made the following recommendations:(1) To improve science and Technology Museum visibility;(2) Strengthen complaint feedback channel construction;(3) A variety of publicity to strengthen publicity;(4) Strengthen the construction of infrastructure facilities and service facilities;(5) Rich science and technology museum experience activities;(6) To improve the service level of the science and technology museum service personnel更多还原