【作者】 周俊；

【导师】 戴志敏； 仇建峰；

【作者基本信息】 浙江大学 ， 金融， 2017， 硕士

【摘要】 股票挂钩型金融产品诞生于20世纪80年代,随着金融工程技术的不断提高和金融衍生品的快速发展,股票挂钩型金融产品经历了从无到有,从产品结构单一到挂钩标的复杂多变的发展阶段。股票挂钩型金融产品的出现不仅改变了人们对传统金融理财的认知,也为投资人提供了更多丰富便利的投资渠道。随着人们的理财意识不断觉醒,理财需求逐渐提升,很多互联网金融类企业迅速发展成长。为满足投资者多样化的投资需求,国内很多互联网金融平台相继推出了各种创新型结构性金融产品,其中最受投资者欢迎和喜爱的便是股票挂钩型结构性金融产品。针对股票挂钩型结构性金融产品,国内外研究学者已经做过了大量的理论研究和定价模型。本文将在各位学者前辈的研究基础上,立足于最新互联网金融发展趋势,研究分析互联网金融类企业如何在股票挂钩型结构性金融产品的发行和设计上进行突破创新,并独立开发设计一款基于银行存单产品和沪深300指数基金的股票挂钩型结构性金融产品设计方案。在此基础上笔者还对此产品的市场分析、产品设计流程、风险收益检验、与同类产品的优劣势分析、营销推广策略等方面进行了广泛的讨论,填补了国内在互联网金融类企业关于股票挂钩型结构性金融产品发行设计方面研究的空白。更多还原

【Abstract】 Equity linked financial products was born in 1980s,along with the fast development of financial engineering technology and financial derivatives,equity linked financial products has experienced complicated development stage from a single product structure to hook.The emergence of equity linked financial products not only changed people’s awareness of the traditional financial management,but also provided investors with more rich and convenient investment channels.As people’s awareness of financial management continues to wake up,financial needs gradually improved,a lot of Internet Financial Enterprises grow rapidly.In order to meet the diverse investment needs of investors,many domestic Internet finance platforms launch a variety of innovative structured financial products,one of the most popular and favorite of investors is the equity linked structured financial productsIn view of the equity linked structured financial products,domestic and foreign researchers have done a lot of theoretical research and pricing model.this paper will study on the basis of senior scholars,based on the trend of development in Internet finance,research and analysis of the Internet financial enterprises how to break through innovation in the design of equity linked structured products,and design the CSI 300 Index Fund Equity Linked structured financial product based on bank deposit products independently.On this basis,the author gives a general discussion about market analysis,product design process,the test of risk and benefit,the advantages and disadvantages of similar products,marketing strategy and other aspects.This paper fills the void in the domestic research on the design of the equity linked structured financial products.更多还原