【作者】 孙玉龙；

【导师】 李德甫；

【作者基本信息】 河北师范大学 ， 体育教学（专业学位）， 2017， 硕士

【摘要】 随着李娜等一批优秀网球运动员在世界性大赛中取得的优异成绩而产生的榜样力量的感召下,网球运动日益成为广大民众熟悉并喜爱的体育锻炼项目。接受网球培训已经成为广大民众一个新的体育服务需求。河北省省会城市石家庄市青少年网球培训市场也在网球热的影响下正在渐渐形成。为了使石家庄市市区青少年网球培训市场良好开展,该研究作者以文献资料法、调查法(访谈法、问卷调查法、实地调查法、观察记录法)数理统计法、逻辑分析法等研究方式,对石家庄市市区内的青少年网球培训机构目前经营理念、影响经营理念的主要因素、运营模式和服务内容对培育和扩大培训市场的影响等方面进行了调查和分析,得出如下结论并提出了相应改进建议:结论:1、经营理念限制了培训机构的发展目前石家庄市市区拥有网球培训机构7家,其中公办的两家,私人投资或合伙投资的5家。两家公办机构承担着为河北省竞技网球培养后备力量的任务,经营理念是以培养后备力量做为主,兼顾经济效益为辅。其他5家个人或个人合伙投资机构的经营理念是:获得经济盈利为主,培养后备力量为辅。公办机构在以完成管理部门任务为主要经营理念的指导下,缺乏在其他方面求得更大发展的追求。个人投资机构因为资金少,规模小,在追求经济利益为主要经营理念的指导下,缺乏打造优质品牌以求长远发展的追求。2、投资的资金量是决定经营理念的重要因素无论是公办培训机构还是私人投资性质机构,投资的资金量对机构的经营理念起着决定性作用。目前,石家庄市市区的两类网球培训机构都缺乏大资金的支持,因此难以形成办学、培训、承办国内外重大比赛等诸多功能和强烈品牌效应的网球培训机构。3、单一的运营模式制是制约各培训机构招生数量的重要因素目前石家庄市市区网球培训机构的运营模式基本上是以会员制或寒暑假训练班的模式完成培训,而且会员或短训班学员必须要到培训机构所属场地才能接受这些服务,场地的地理位置是影响培训市场空间和规模的第一重要原因。4、影响培训机构招生的主要因素排名研究结果表明,对于学员选择培训的影响因素中,场地地理位置以68%排第1,培训内容以,12%排在第2位,教练员水平以8%排在第3位,培训费用以6%排在第4位,场地质量以4%排在第5位。教练员水平排名虽然靠后,但是,在其他条件基本相同时教练员水平起决定性作用。5、教练员的执教水平对培训机构的培训水平具有任何形式的广告都不可替代的特殊作用。学员对教练员教学水平的亲身体会,比任何形式的广告都具有更高的可信度和感召力。此外,教练员的执教水平高低还是能否留住学员坚持较长时间训练的最主要的因素。建议:1、积极寻求政府和企业投资支持的同时,尝试各机构的联合,避免各自为战的恶性竞争,通过联合加强机构自身实力,打造过硬品牌,借用品牌效应,吸引更多的投资,使培训机构逐步做大做强。2、建议石家庄市相关管理部门在今后对网球培训机构的审批中,优先扶持那些有大资金支持的机构,限制难有较大发展的私人投资机构。3、在新建网球场的选址问题上,除学校和企事业单位自建的网球场之外,以经营为目新建网球场时,一定要考虑新建场地的地理位置。4、利用政府和企事业单位所建的公共网球设施,与各级学校和社区联合,送技术培训、技术服务、场地修建以及组织比赛上门,利用“就近”优势有效拓宽和扩大网球培训市场的空间和规模。5、政府管理部门应该出台对教练员定期或不定期给予培训的相关规定,同时建立相应培训机构和具体的管理机制,让石家庄市市区从事网球培训的教练员掌握网球运动最新的发展动态,保证石家庄市市区网球培训市场的稳定发展。更多还原

【Abstract】 With Li Na and a number of outstanding tennis players in the world of the great achievements of the competition and the example of the strength of the appeal,the tennis sport has become increasingly popular and familiar with the people’s physical exercise program.Tennis training has become a new demand for the general public sports services.He bei provincial capital city of Shijiazhuang youth tennis training market is also driven by the heat of tennis is gradually formed.In order to make the adolescent tennis training market in Shijiazhuang city healthy development,the authors used the method of literature,surveys(interviews,questionnaires,observation records)mathematical statistics method,logic analysis method,the urban area of Shijiazhuang city in the adolescent tennis training institutions at present business philosophy,business philosophy and the main factors affecting operation mode and service content to cultivate and expand the training market impact and other aspects of the investigation and analysis,draw the following conclusions and put forward the corresponding improvement suggestions:Conclusion:1.business philosophy limits the development of training institutionsAt present,Shijiazhuang has 7 tennis training institutions,of which two of the public,private investment or partnership investment of the 5.The two public institutions assume the task of training the reserve force for the competitive tennis in He bei Province,and the management idea is based on the training of reserve forces.The other 5 personal or individual partnership investment institutions operating philosophy is: access to economic profit based,supplemented by training reserve forces.In order to fulfill the task of the management department,the public institutions are under the guidance of the main business ideas,and lack the pursuit of greater development in other areas.Because of the lack of funds and small scale,the individual investment institutions lack the pursuit of long-term development under the guidance of the economic interests.2.the amount of investment funds is an important factor to determine business philosophyWhether it is a public training institutions or private investment institutions,the amount of investment funds on the agency’s business philosophy plays a decisive role.At present,the lack of funds to support two class tennis training institutions in Shijiazhuang City,so it is difficult to form a tennis training institutions,training,undertake many functions of major domestic and foreign competition and strong brand effect.3.a single mode of operation is an important factor restricting the number of training institutions enrollmentAt present,Shijiazhuang city tennis training institutions operating mode is basically completed the training to membership or summer training mode,and membership or short courses students must belong to training institutions to receive these services site,site location is the first important reason of training market space and scale.4.the main factors affecting the enrollment of training institutions rankingsThe survey results show that the factors affecting the choice of training institutions for students,the site location in 68% rows of first,training to 12%,ranked second,the level of coaches in 8% ranked third,training costs to 6% ranked fourth,site in 4% ranked fifth.Although the level of coaches,but in other conditions,while the basic level of coaches play a decisive role.5.the coach’s coaching level has no special role in the training of the training institutions.The students’ experience of the teaching level of the coaches has a higher credibility and appeal than any form of advertising.In addition,the coach’s level of coaching is the most important factor that can keep the students to adhere to the training for a long time.Recommendation:1.actively seek government and business investment support at the same time,try to unite various institutions,to avoid vicious competition by strengthening institutions fight the enemy separately,their own strength,to create a strong brand,with the brand effect,attract more investment,training institutions gradually become bigger and stronger.2.it is recommended that the relevant departments in Shijiazhuang in the future for the approval of the tennis training institutions,give priority to support which have large financial support institutions,restrictions on the development of private investment institutions aredifficult.3.the location of the new tennis court on the issue,in addition to schools and enterprises and institutions to build their own tennis courts,to operate for the purpose of the new tennis court,we must consider the location of the new site.4.the government and enterprises to build the public tennis facilities,and schools and the community,to send technical training,technical services,construction site and the organization of the game to use the "nearest" advantage effectively broaden and expand market space and the scale of tennis training.5.the relevant provisions of the government management departments should be introduced to the coaches regularly or give training,and establish the corresponding training institutions and specific management mechanism,let Shijiazhuang city engaged in tennis training coaches mastering the development of tennis in the new,to ensure the healthy development of Shijiazhuang city tennis training market.更多还原