【作者】 刘军；

【导师】 张春；

【作者基本信息】 上海交通大学 ， 高级工商管理（EMBA）（专业学位）， 2015， 硕士

【摘要】 互联网是二十世纪的重大科技发明。伴随着互联网技术日新月异的发展,互联网已经成为经济发展的重要引擎、社会运行的重要基础和国际竞争的重要领域。本文将进一步探讨互联网时代下的对冲基金发展。本文首先对国内外对冲基金的研究现状进行概述总结,进而介绍国内网上对冲基金评级系统以及互联网金融的发展。最后结合实例分析国内对冲基金的现状与互联网金融的契合点,并对互联网时代下阳光私募的营销机会进行展望。更多还原

【Abstract】 This thesis analyzed the marketing strategy of hedge fund under the world wide web. The Internet is a significant technological invention in the twentieth Century. Along with the rapidly development of Internet technology, the Internet has become an important engine of economic development, an important basis of social operation and an important field of international competition. This paper will further discuss the development of hedge fund under the time of World Wide Web. Firstly, we summarize recent research on the development status of both domestic and foreign hedge funds. Furthermore, we introduce domestic hedge funds’ rating system and the development of Internet finance. Finally, combining the status of domestic hedge funds and Internet finance, we discuss the development opportunities along with the case study for hedge fund under the time of World Wide Web.更多还原