【作者】 汪涛；

【导师】 杨治；

【作者基本信息】 华中科技大学 ， 工商管理， 2016， 硕士

【摘要】 在当今全球经济一体化的背景下,企业如果想要在激烈的市场竞争环境中处于优势地位,只有成立科学的供应链系统。供应链管理己成为企业培育独占竞争力、在竞争中取胜的战略选择,究其原因在于它能够适应企业市场竞争的需要。本文第一部分,通过介绍了研究背景与意义,主要从有利于企业进入新的发展阶段、有利于制冷行业减少成本,提升竞争力这两个方面阐述;其次从供应链理论的研究、供应链绩效评价研究、供应链中绩效管理与绩效评价的作用等方面,阐述了当前国内外的发展状况。第二部分,主要从供应链战略管理基础理念、供应链战略管理对增强企业竞争力两个方面阐述了相关理论基础;分析了公司实施企业供应链战略管理的基础、制约其供应链战略管理的因素。第三部分,首先简单介绍了WL公司,描述了公司的基本状况;其次,阐述了公司供应链战略管理现状,主要从有效性供应战略和供应链管理模式两方面展开。第四部分,主要从信息交流能力弱、企业对供应链相关问题不够重视两方面分析了WL公司没有形成供应链战略管理思想问题,同时分析了WL公司没有形成完善的上下游供应链战略管理体系、供应链战略与企业其他战略不匹配等相关问题。第五部分,提出了提升WL公司对供应链战略管理的重视程度、建立完善的上下游供应链体系、结合公司其它战略等相关方案,帮助更多的企业在面临重要问题的时候可以快速把握需求的变化并能够及时对变化做出有效反应以适应需求的变化。更多还原

【Abstract】 In today’s global economic integration background, if you want to in the fierce market competition in a dominant position in the environment, only set up a scientific system of supply chain. Supply chain management has become the enterprises monopolize competition, the competition strategic choice, the reason is that it can adapt to the needs of the enterprise competition in the market.The first part of this article, by introducing the research background and significance, mainly from the benefit for enterprise entered a new phase of development, refrigeration industry to reduce costs, improve competitiveness of these two aspects elaborated; Secondly in research of the theory of supply chain, supply chain performance evaluation research, the role of performance management and performance evaluation in supply chain, etc., this paper expounds the current development situation at home and abroad. The second part, mainly from the basic concept of supply chain strategy management, supply chain strategy management to strengthen the competitive power of the enterprise two aspects elaborated the related theoretical basis; The basis of analysis of the company to carry out the strategy of enterprise supply chain management and restricting factors of its supply chain strategy management. The third part, first of all introduces the WL company, describes the company’s basic situation; Secondly, this paper expounded the status of the company supply chain strategy management, mainly from two aspects of effective supply strategy and supply chain management mode. The fourth part, mainly from the communication ability, the enterprise seriously enough to supply chain related problems from two aspects analyzes the WL company did not form a supply chain strategy management thought, at the same time analyzed the WL not form a perfect upstream and downstream supply chain, supply chain strategy and enterprise strategic management system and other related problems such as strategy does not match. The fifth part, this paper puts forward the ascension WL company emphasis on the management of supply chain strategy, establishing perfect upstream and downstream supply chain system, and combined with other strategic plan, help more enterprise in the face of the important problems can quickly grasp the change of demand and can make effective response to changes in time to adapt to changes in demand.更多还原