【作者】 毕雪梅；

【导师】 陈力丹；

【作者基本信息】 河北大学 ， 新闻学， 2016， 硕士

【摘要】 据胡适等人考证,作为职业的儒生可上溯到殷商。自春秋末造孔子笔削六经,作为思想体系的儒学就已具规模。而从西汉的元成之际,到1905年废科举兴学堂,儒家更始终主导着国家的意识形态和文官的再生产。从这个意义上讲,儒学早已深植入华夏文化的方方面面,借用孙隆基的话来说,它已经沉淀为中国人思维的深层结构。当然,儒学亦有自身的演化与流变。在此过程中,孟子就是相当重要的一环。较之前贤,他既给出了更加完整的社会建构图景(譬如对天子--诸侯的制度设想),又在本体论(性善等问题)试图给出超验的回答。尤其是被朱熹等人重新诠释以后,自宋代以来,《孟子》就享有等同于“经”的地位。因此,要管窥儒学对中国社会思想和交往观念的影响,《孟子》应当是一个既相当重要,又具可操作性的切入口。对孟子的传播思想和传播技巧进行分析和探讨可以使我们对现今传播观念和传播行为方式有更加深入的理解。同时通过深刻剖析,将其延续千年的传播思想中脱离时代发展的部分抽丝剥茧地展现出来,让我们可以看到现今传播行为中受儒家传播思想落后守旧的部分影响的地方,有所扬弃地规范我们的传播行为。本文共分为五个部分。第一部分:介绍先秦的文化特征及孟子所处的时代背景。第二部分:主要从孟子的传播思想方面进行解读,剖析其核心“性善论”,对其内向传播进行探讨,并通过对孟子和孔子传播思想的对比,分析孟子对人际传播、社会传播的认识,指出“仁”和“礼”对人际传播的束缚作用,对孟子“善教”的传播控制手段进行探讨,强调突出孟子传播思想中“民本”这一具有划时代意义的理念。第三部分:从传播方式、传播技巧等方面来阐述孟子的“动之以情,晓之以理”传播技巧。第四部分:正视孟子的传播思想,探讨孟子传播思想的当代价值,有所扬弃地继承孟子的传播思想。更多还原

【Abstract】 According to textual research of Hu Shi and others, Confucian scholars as a professional can ascend to the Shang Dynasty. Since the end of Chunqiu period,Confucius had modify the scriptures, the ideological system of Confucianism has scale. From the yuancheng period of western han dynasty yuan, to the abolishment of Imperial Examination and hing school in 1905, Confucianism has always dominated the country ideology and reproduction of civil official. In this sense, the Confucianism has deep into every aspect of Chinese culture, to borrow Sun Longji’s words, it has settled into the deep structure of Chinese thinking. Confucianism, of course, also has its own evolution and rheology. In the process, Mencius is a very important part. Compared with the predecessors, he gave the social construction a more complete picture(such as the system imagine of the emperor and the feudal princes), and attempted to give a answer beyond the experience on the ontology(theory of original goodness of human nature, etc.). Especially after reinterpretation by Zhu xi and others, since the song dynasty, "Mencius" enjoys the same thing as "Confucian classics" status. Therefore, to observe the Confucianism influence on China’s social thoughts and ideas, "Mencius" should be a very important and operable breakthrough point. Analyze the spread thought of Mencius and communication skills can make us have a more in-depth understanding on today’s communication concept and behavior. Through profound analysis at the same time, display the deviating from the era development part of the last thousands years spread thought, enables us to see today spread behavior affected by backward part of the spread of Confucian thought, to regulate the behavior of our communication. This article is divided into five parts. The first part: introduce the cultural characteristics of the pre-qin and Mencius era background. The second part: mainly from the aspects of the spread thought of Mencius, analyzes the core theory of "the theory of good nature", and discusses its internal communication. And through the comparison of Mencius and Confucius’ s communication theory, analysis of Mencius understanding of interpersonal communication, social communication, and points out that "benevolence" and "the ritual" effect on the bondage of interpersonal communication, control methods of the spread of Mencius "good teaching" means were discussed, highlight the landmark "people-oriented" concept of the spread thought of Mencius. The third part: from the mode of transmission, communication skills and other aspects to elaborate the propagation skills of Mencius. The fourth part: face up to the spread thought of Mencius, and discusses the contemporary value of Mencius’ communication theory, and inherit the spread though of Mencius critically.更多还原