【作者】 张静；

【导师】 徐明；

【作者基本信息】 东华大学 ， 工商管理（MBA）（专业学位）， 2016， 硕士

【摘要】 中国作为四大文明古国之一,早在几千年前马可波罗就记载了中国的丝绸之路,而今,习近平主席又把我们的丝绸之路推上了新的日程,我们又开始了新的丝绸之路之征。中亚五国在新丝绸之路上就像一颗颗闪亮耀眼的珍珠一样,本文旨在说明新丝绸之路对于我们在中亚地区未来经济发展的潜力,我们的计划是在每个国家的一些主要城市建立不同的中国微小商圈,然后再将这些不同的中国微小商圈相互串联起来,形成中亚地区独居特色的丝带珍珠串。本文论证了珍珠串的计划,假设以森马公司为例,赴中亚五国开发市场,我打算从各个国家的城市经济、人口、交通、签证和贸易上,给有发展珍珠串潜力的城市利用评分原则,来确定中亚地区的珍珠串计划和每个珍珠的大小,以及森马公司对不同大小的珍珠投资金额和多久才能建立商圈。从我国和中亚五国地区的政府合作,给我们带来很多的投资的机会和良好的环境,以及中国企业进入中亚地区开发市场的slept模型方面分析,来研究以服装营销为先行营销策略的探讨。随着国内纺织服装生产运输成本的不断攀升,各种品牌的竞争愈演愈烈,我们需要寻找新的服装市场来转移和发展我们的民族产业,而中亚地区的各种资源优势,经济的相对不够发达,使得我们的服装民族企业有机会去开拓我们的市场。中国服装的相对优势,使我们得以大力开拓服装在中亚地区的市场成为可能,本论文探索假设以森马公司为主的服装龙头企业,将来在中亚地区不断拓展自己的市场,随着服装市场份额的不断扩大,我们可以在中亚地区成立中国商会,并且逐渐吸引其他中国的行业进入到这个商圈,中国人多了,就会有人建设中国的饭店,中国的宾馆,中国的电信,中国的汽车,并成立中国——中亚地区旅游团等,方便中国人和当地人的相互交流,由此带动更多的中国人进入到这个商圈,逐渐形成具有中国特色的微小商圈。这个中亚地区丝带珍珠串的建立,将来会是我们民族产业的千秋大业,为我们的子孙后代海外发展创造了更多的机遇。更多还原

【Abstract】 China as one of the four great ancient civilizations, Marco Polo recorded the silk road of China as early as a few thousand years ago. Now, the president of Xi Jinping, put our silk road on the new agenda again and we started a new silk road sign.Central Asian(five countries), located in the new silk road like one by one shiny pearls. This article aims to illustrate the new silk road with the potential of our future economic development in Central Asia. Our plan is that we will build the different of China’s small business circles in each country of major cities,and then link them together as the characteristics ribbon of pearls in central Asia. This article demonstrates the pearls of planning, Semir company, for example, developing market in Central Asian. I’m going to use the grading principle, such as the economy, population, transportation, visa and trade for each country with development of pearls potential cities, to determine Central Asian pearls strung plan and the different size of each pearl, and also how much should be invested and how long can be built business circle.Our country government cooperates with Central Asian, bring us a lot of investment opportunities and favorable environment, analysis of SLEPT model to make sure China’s enterprises can be developing in Central Asian market in future, to study in clothing marketing as the leading marketing strategies discussed. As the rising transportation costs of the domestic textile and apparel production, all kinds of brand competition is intensified, we need to find new clothing market to transfer and develop our national industry. Various resources of Central Asian, and the economy is relatively underdeveloped, cause our clothing national enterprises to have the chance to develop our market in there.Chinese clothing with relative advantages, has enabled us to vigorously develop the clothing market in Central Asian. This paper explores hypothesis is given priority to with Semir company clothing enterprises, continue to expand their market in Central Asian in the future, with the expansion of the clothing market share, we can se t up Chinese chamber of commerce in Central Asian, and gradually to attract other industries into th is business circle of China.With more and more Chinese join in this business cycle, someone will build China restaurant, China hotel, China telecom, China car, and set up a China – Central Asian tour, etc., convenient Chinese and local people communicate with each other, it will attack more and more Chinese people to enter this business circle, the small circle gradually formed with Chinese characteristics. The establishment of the central Asian region ribbon of pearls will be become our future great business of national industry, and for our children and grandchildren overseas development creates more opportunities.更多还原