【作者】 赵丹；

【导师】 张勇军；

【作者基本信息】 华中师范大学 ， 新闻学， 2016， 硕士

【摘要】 自《华西都市报》诞生以来,都市类报纸的生态环境就一直处于不断的变化之中。尤其是进入21世纪以来,借助网络技术和数字技术的革新迅猛发展,各种新媒体层出不穷,深刻地影响和改变了传统纸媒的媒介生态环境,极大转变了信息生产传播的流程和受众的信息消费行为。面对互联网大潮的冲击,作为市场化程度最高的都市类报纸首当其冲,遭遇了严重的生存危机,由“黄金十年”逐步进入“寒冬期”、“衰退期”。虽然都市报种群通过主流化转型、数字化转型等方式,对生态环境进行了一定程度的修复,但也存在盲目跟风、思维守旧等不足。当前,我国都市报的发展情势可以概括为“这是最好的时代,这是最坏的时代”：一方面,技术浪潮使得都市报读者群体被大量分流、广告利润空间被无情挤压、竞争态势由种内竞争转到种间竞争等；另一方面,技术也为都市报重塑社会角色、创新内容生产、整合盈利等方面提供了良好的发展契机。基于上述都市报的转型实践和发展境况,本文以媒介生态学为理论框架,综合运用个案分析、对比研究、内容分析等研究方法,对都市类报纸的内外部生态环境进行分析和审视,进而具体论述都市报重构生态环境的四大策略：一、正视自身的角色变迁与困惑,并在政府市场、社会三大牵引力下进行角色重构；二、内容上继续深耕理性和贴近性,同时合理运用“动新闻”增强吸引力;三、丰富多元,以和谐服务和资源整合创新盈利模式；四、在人才队伍的建设上,注重平衡协调与引留结合。更多还原

【Abstract】 Since the birth of the west China metropolis daily, in 1995,the ecological environment of the urban newspapers have been in constant change.Especially since the 21st century, with the rapid development of the network technology and the innovation of digital technology,all kinds of new media emerge in endlessly,profoundly affected and changed the media ecological environment of the traditional print,changed the process of information transmission and the behavior of information consumption.In the face of the impact of the Internet wave,as the highest degree of marketization of urban papers,suffered a severe crisis of survival,from the"golden decade"gradually into the"winter period","a recession".By the mainstream and digital transformation, metropolis daily restored the ecological environment to same extent,but still exist the following problems,for example,blindly following,insufficiency of traditional thinking.etc."This is the best of times,it was the worst of times", this famous words from Dickens can say describe the current situation of the metropolis daily:on the one hand, the wave of technology divide the number of readers and reduce the advertising profits space ruthlessly,the compete relationship change from intraspecific competition to interspecific competition, etc.; on the other hand, technology also provides a good opportunity of development for the metropolis daily to reshape the social role, innovative content production and increase profit.Based on the above analysis,this article use the theoretical framework of media ecology and many research means,such as case analysis, comparative research, content analysis to analyze the internal and external environment of urban newspapers and examine,and discuss the specific strategies about ecological reconstruction of urban newspapers:First, face up to the changes and confusion and reconstructs the role under the "government-market and society" three-dimensional traction; Second,constantly attach importance to rational and depth,and at the same time, use the"dynamic news" to enhance attraction; Third, provide harmonious and high quality service,and innovate the profit model by integrating resource; Four, construct talent teams, and pay attention to balance coordination and leave combination.更多还原