【作者】 周密；

【导师】 陈信凌；

【作者基本信息】 南昌大学 ， 新闻学， 2016， 硕士

【摘要】 在全球化媒体融合形势的驱动下,大规模的媒体融合已经成为一种必然趋势。当前,媒体融合已经是中国社会转型和国家战略发展的要求,媒体融合开始承载重大而深远的政治意义和社会意义。对于国内电视界较为活跃的省级卫视而言,这是一次飞跃,更是一个新的起点；如何运用新的技术、新的渠道,构建新的传播关系、新的媒体平台,省级卫视需要有新的维度和新的坐标。本文运用文献研究法、经验总结法、功能分析法等研究方法,从媒体融合环境入手,梳理省级卫视在互联网环境下的融合历程,总结分析省级卫视在融合过程中的各种实践得失,论证在新的发展环境下,省级卫视应以提高融合力为出发点、着眼点和着力点,在新一轮的谋篇布局中,有效推动省级卫视对各种媒介资源、生产要素有效整合,确保融合发展沿着正确方向推进。更多还原

【Abstract】 Driven by the media convergence of the global media, mass media convergence has become an inevitable trend. Currently, media convergence is the requirement of China’s social transformation and the development of national strategy. Media convergence has begun to carry significant and far-reaching political and social significance. For years provincial satellite TV led the development of television media in terms of China which is a leap, a new starting point. How to apply the new technology and new channels, construct new communication relationship, new media platforms. Provincial Satellite TV needs to have new dimensions and new coordinates.This article uses the literature research method, experiential summary method, functional analysis and other research methods. From the media fusion environment, carding to the integration process of provincial satellite TV in the Internet Environment. Summarize and analyze the pros and cons of the provincial TV in the process of integration, demonstrate in the new development environment. Provincial TV stations should be based on improving the convergence of the starting point, focus and focus. Of in the layout of a new round, promoting the effective integration of provincial satellite TV on various media resources and production factors effectively. To ensure the integration and development in the right direction更多还原