【作者】 王芳；

【导师】 付慧姝；

【作者基本信息】 南昌大学 ， 经济法学， 2016， 硕士

【摘要】 综合微博和名人两要素界定微博名人的概念,解释隐性商业言论的内涵,从商法调整对象角度认定微博名人隐性商业言论本质上是属于广告宣传的商事法律行为性质,提出微博名人隐性商业言论具有言论的扩散性与隐蔽性,认为微博名人隐性商业言论法律保护的基础是要保护言论自由。从自由与利益、公平与正义的角度分析限制微博名人隐性商业言论的必要性,进一步指出隐性商业言论引发的破坏广告竞争秩序,侵犯消费者知情权与自主交易权以及其他经济主体的公平竞争权利的法律问题,而关于微博名人隐性商业言论的规制现状又处于规制体系缺失与行业自律水平不高的基本情况,从而得出对于微博名人隐性商业言论进行法律规制的必要性,并结合美国的先进经验以及根据我国情况,为我国微博名人隐性商业言论的法律规制从完善法律规制体系到提高行业自律等角度提供规制对策。更多还原

【Abstract】 Combine the two elements of blog and celebrity to define the concept of blog-celebrity, make clear the connotation of recessive commercial speech. Affirm the recessive commercial speech of blog-celebrity from the view of commercial law adjusting object is essentially the nature of advertised commercial law act, indicate that blog-celebrity recessive commercial speech has the diffusivity and hidden,consider that the basic of legal protection for blog-celebrity recessive commercial speech is to protect the freedom of speech. Analyze the necessity of limiting blog-celebrity recessive commercial speech from the view of freedom vs benefit and fairness vs justice, further clarify the damage of ad competition caused by recessive commercial speech, as well as the legal questions that the the right of witting, free trading and fair competing are infringed m. However, the status of regulation for blog-celebrity recessive commercial speech is not performed and lack of automaticity,therefore it’s necessary to regulate the blog-celebrity recessive commercial speech with laws as well as searching the ways that how to improve it from the view of performing legal regulation system and enhancing industrial autonomy combining the advanced experience of US and Chinese current situation.更多还原