【作者】 李蓉；

【导师】 杨明；

【作者基本信息】 西北师范大学 ， 艺术学理论， 2016， 硕士

【摘要】 随着当今文化艺术事业的迅速发展,招贴艺术设计领域迎来了从未有过的新融合浪潮。任何平面设计创作活动都离不开对图形的创意表现,招贴尤其如此。图形是招贴广告画面的视觉中枢,招贴创意也主要体现在图形的创意上,有时甚至不需要文案的配合,仅凭一个绝妙的图形就能够大功告成。幽默化创意图形作为一种新兴的视觉表现艺术迎来了属于它的崭新机遇,已成为了时下热门的设计创意表达符号并被广泛应用。可以说幽默艺术作为一种近年来的新兴文化现象,不仅显现出了其特有的文化、艺术特征,更重要的是它准确刻画了当今少数人群的真实思想价值观和精神状态。由于幽默化图形创意风格的招贴设计有别于其它图形创意表现风格的最显著的特点是其具有特殊的思想内涵与独特的外在表现形式,还有独特的审美形式与艺术收藏价值。幽默艺术不仅具有深厚的历史背景,目前也处于西方设计文化的前沿,其设计理论方面的研究与招贴设计中的实际应用均具有一定的研究价值。幽默艺术的研究和借鉴可以启发中国的招贴设计理念与手法,为中国招贴设计行业注入新的活力与能量,从而具有一定的理论研究和实践指导意义。本文主要着眼于幽默化图形创意应用于招贴设计的理论、思维方法和表现形式,基于此文章在总结归纳前人研究成果的基础上,主要围绕以下三个方面展开论述,一是通过调研幽默化图形创意招贴设计的国内外研究现状、发展历史及其发展趋势,对幽默化图形创意风格和对人的心理情绪表现进行了深入分析;二是剖析幽默化图形风格的艺术特征、创意思维的语言特点,归纳分析了幽默化图形创意的多元化艺术表现形式;三是分析其整体的形象、理念的创新与风格,对其发展方向和新艺术形式的催生进行阐述、总结和展望。概括来说,本文研究的主要内容是在从创意应用视角对幽默化图形进行多维度分析的基础上,通过深入研究幽默化图形创意的应用理论方法体系,提出了一整套系统性、层次性、指导性的意见。因此,对招贴设计中幽默图形创意风格的研究,为我们了解历史、品味生活、明确观赏者心理、帮助企业改善销售渠道,促进设计水平和深化招贴设计领域研究,拓展了一个全新独特的窗口,具有一定的跨时代意义。更多还原

【Abstract】 With the rapid development of today’s cultural and artistic undertakings, poster art and design has never been ushered in a new wave of fusion. Any graphic design creative activities are inseparable from the creative performance graphics, posters in particular. Graphics is the visual center of the screen poster, Creative poster is mainly reflected in the creative graphics, and sometimes even do not need to copy with, a wonderful graphics alone can be done. Humorous creative graphics as a new visual arts performance ushered in a new opportunity for its part, has become popular nowadays design creative expression symbol and is widely used. Humor can be said as an emerging arts and cultural phenomenon that in recent years, not only showing its unique culture, art features, and more importantly, it accurately portrays the true spiritual values and mental state of today’s minorities.Because humor graphic has a special and unique ideological core of the external manifestation in poster design, creative performance style is different from other graphics, a unique form of aesthetic and artistic value. Humor Art not only has a profound historical background, and at the forefront of Western design culture, the theoretical research and practical application have certain research value. Through humor we can study and learn the art of poster design inspired by Chinese philosophy and techniques, to inject new vitality and energy of Chinese poster design industry, which has a certain theoretical and practical significance.This paper mainly focuses on graphic humor creative poster design theory is applied to the way of thinking and forms, based on this article summarized the results of previous studies, based on the start on around three main aspects, one is through research Humorous research status of creative graphic poster design, development history and development trend of graphic humor creative style and performance of human psychological and emotional depth analysis; the second is analysis humorous graphic style artistic identity, language and creative thinking characteristics,summarized and analyzed the graphic humor creative diversified artistic expressions; the third is to analyze the overall image, the concept of innovation and style, its direction and the birth of a new art form elaborate, summary and outlook.Generally, the content of this paper is based on the creative application from the perspective of humorous graphic multi-dimensional analysis, through in-depth study of graphic humor creative application of theory and method system, proposed a set of systematic, hierarchical,guiding opinions. Therefore, the study of poster design graphic humor creative style, ourunderstanding of the history, the taste of life, clear viewing psychological help companies improve sales channels to promote and deepen the level design poster design research, develop a unique new window It has a certain cross-age significance.更多还原