【作者】 张巍；

【导师】 何增有；

【作者基本信息】 大连理工大学 ， 软件工程（专业学位）， 2016， 硕士

【摘要】 本文以博晟公司的产品营销管理业务运作需求出发,基于软件工程的方法和技术论述博晟公司营销管理支持系统的软件功能分析、设计和实现,目的是对该公司的营销决策和具体的业务运作计划提供一种具有科学、定量分析能力的信息化支持工具。作为该公司营销业务管理和市场信息分析平台,该系统的软件开发按照技术均衡、用户友好和功能以扩展原则进行了设计和实现。论文从营销基础信息管理、市场对公司产品的需求测算、营销规划分析和营销业绩辅助分析等方面论述了博晟公司的产品营销管理支持系统的功能需求,较为详细地阐述了其中主要功能的工作方式和信息基础,并建立了相应模块的功能用例模型,以此构建了较为完整的系统需求。在功能分析的基础上,论文从软件架构及其主要模块的内部构成方面阐述了博晟公司产品营销管理支持系统的软件设计,以软件架构为框架,较详细地阐述了主要模块的内部对象的数据结构和主要算法的逻辑流程,同时说明了基于关系数据模型的基础信息管理模块的设计方案和部分数据表的内部结构设计。接下来基于C#编程和SQL Server数据库具体完成了该软件的程序实现。目前通过应用该软件系统,博晟公司初步具有了产品的短期性的市场需求测算和相对长期的需求预测分析能力,使本公司的产品开发、生产和销售决策能够具有较为可靠的基础,同时也为产品生产及销售资源的配置优化提供了重要依据,有效支持了公司营销业绩的持续提高。更多还原

【Abstract】 This thesis describes the design and development of Bosheng company’s product marketing management support system based on its marketing business management requirements and the software engineering’s fundamental principles and techniques, to provide a kind of information support tool for the company’s marketing policies and plans making with quantitative analysis capabilities.As the company’s marketing business management and information analysis platform, this system is designed and implemented under the principles of technique balancing, user friendship and function extensibility. The thesis presents the system’s functions in the aspects of basic information management, market requirement evaluation on the company’s products, marketing programming analysis aid and marketing performance evaluation and analysis. The related use-case models are correspondingly established. On basis of functional requirements analysis the software architecture is framed with its component modules’major internal object data structures and algorithm flowcharts are presented, along with related class diagrams, database logic structures and some relational data table design schemes, followed with the software programming implementations by means of C# and SQL Server database presented.Through applying this marketing management support system, Bosheng company basically obtained the capability to predict the short-term and long-term market required quantities for its products, providing the company’s product development, production and sales decision-making with relatively reliable foundations. At the same time this information system also provides the important basis for the company to effectively schedule the resources for production and sales, as a result strongly supporting to improve the company’s marketing performances.更多还原