【作者】 罗菲；

【导师】 阳国亮；

【作者基本信息】 广西大学 ， 旅游管理， 2016， 硕士

【摘要】 旅游资源整合是指在区域内部旅游资源保持系统性、协调性的基础之上,以创新和提升当地旅游竞争力为目的,从而对整个片区的旅游资源进行统一的整合规划与系统开发,使当地旅游资源达到“整散为合、整合为优”的目的。广西区桂平市拥有丰富的旅游资源、得天独厚的人文古迹、佛教文化和自然风光,地理位置优越,临近粤港澳地区,处于两广联系的大通道上,自2014年南广高铁全线贯通,桂平旅游市场辐射能力增强、客源输入量增大,使得桂平市获得了难得的旅游发展机遇,这无疑将会推动桂平市旅游业进入快速发展的轨道。桂平市旅游资源禀赋极高,但长期以来面临着资源利用程度并不高、定位较低,知名度与旅游资源品质不相符,旅游业存在运行、管理体制落后、旅游服务质量差等情况,当地政府形象的比喻桂平旅游发展“醒得早、起得晚”。在当前时代背景下如何提升和优化桂平旅游资源吸引力和游客满意度,如何整合提升桂平旅游发展的运作方式,如何使旅游发展准确对接客源市场需求,推动旅游业健康、快速发展是亟需解决的问题。本文立足桂平进入“高铁时代”的背景,基于经济学、旅游心理学、市场营销学、社会学、旅游管理学等多学科理论,利用文献分析、市场调查、数量分析等研究方法,设计、参与实地调查获取一手资料,收集桂平客源市场基本数据,在多次实地调研的基础之上找到桂平游客满意度主要影响因素,并提出桂平旅游资源整合过程中应当注重对接客源市场需求。基于对桂平市旅游资源整合的目标定位,本文还提出包括旅游产品整合升级、旅游线路整合、客源市场定位、营销方式创新、智慧旅游建设、基础设施升级、旅游相关产业融合以及开展智慧旅游等的具体整合措施,分析了针对实施进程的安全保障措施建设等方面的内容。更多还原

【Abstract】 The integration of tourism resources refers to unified integration planning and systematic development of tourism resources in the whole area, based on systematization and coordination of internal tourism resources of the area, aiming to make innovation and improve the competitiveness of local tourism and eventually making the local tourism resources reach a status of "The scattered are integrated while the integrated are optimized". Guiping is rich in tourism resources, unique cultural and historical heritages, Buddhist culture as well as natural landscapes. It lies closely to Guangdong province, Hong Kong and Macao, locating exactly at the main communicating passage between Guangdong province and Guangxi province. With its advantageous geographical location, the influencing capacity of tourism market in Guiping has enhanced and the input of customers has increased since the operation of the whole line of high-speed railway from Nanning of Guangxi province to Guangzhou of Guangdong province in 2014, which brings Guiping a cherished opportunity for tourism development and will undoubtedly push tourism industry in Guiping into a rapid development.It can be generally seen from the current tourism resources in Guiping that the utilization level of resources is rather low, so it is with its positioning. Moreover, there is a discrepancy between the popularity of scenic spots and the quality of tourism resources.The local government describes the development of Guiping’s tourism as "waking up early but getting up late".Under the background of poor tourism service quality and backward management system,How to Integrat and promot the tourism development in Guiping,How to improve the efficiency of resource utilization and How to improve the docking Market is the most important problem.In consideration of the background that Guiping has now entered into the era of high-speed railway, it uses methods of literature analysis, market survey, quantitative analysis, etc to gather the first-hand data from the customer market in Guiping through personal design and field investigation in accordance of multidisciplinary theories such as economics, tourism psychology, marketing management, sociology, tourism management and others. On the basis of many field investigations and with reference to relevant research literature and data, it finds out major influence factors of satisfaction of tourists in Guiping by making quantitative analysis with the application of measuring software. On this basis, it then puts forward suggestions on how to meet the demands of customer market at the present stage through the integration of local tourism resources and other issues need to be paid attention to in combination with the actual situation in Guiping during the integration and promotion processes of tourism resources in Guiping. Combined with the object location of the integration of tourism resources in Guiping, it proposes many detailed integration measures, including integration upgrade of tourism products, positioning of customer market, innovation of marketing methods, construction of wisdom tourism, upgrade of infrastructure, integration of tourism related industries, etc., and also analyzes the construction of security measures and other aspects against the implementation process.更多还原