【作者】 王伟；

【导师】 郑焱焱；

【作者基本信息】 北京体育大学 ， 体育人文社会学（专业学位）， 2016， 硕士

【摘要】 改革开放30年以来,随着城镇居民收入不断上升,消费需求丰富多样,健身意识也日益增强,居民用于体育健身消费的支出不断上升,从而促进了体育健身娱乐休闲行业的形成和发展。随着健身俱乐部的不断发展壮大,已经成为全民健身体系中的重要组成部分之 ,随着环境的污染和季节等因素,越来越多的人选择健身俱乐部这一室内的锻炼身体的场所,因此健身俱乐部在未来很长一段时期内将成为落实全民健身计划重要方面。近年来,银川市经济得到了长足发展,但银川市商业健身市场的拓展尚处在发展阶段,其中爆露出很多问题。本文采用文献资料法、调查访问法等方法,针对银川市体育健身娱乐市场的发展现状、存在的问题进行分析研究,为银川市体育健身市场逐步走上健康有序、可持续发展提供参考。主要结论如下：银川市中型商业健身俱乐部之间存在着价格恶性竞争现象；管理者与教练员、消费者之间交流较少,在看待问题上他们之间存在着较大的偏差；管理者对未来的发展没有很好的把握,缺少对未来的规划；在俱乐部的服务质量中存在着卫生水平达不到消费者满意情况；在特色项目的开展中没有形成较为有竞争力的项目或是没有开展特色项目。建议：1.提高俱乐部的宣传效应,项目经营有特色,不随意跟风。2.注重企业文化的建设和自身品牌特色,提高管理者业务水平,适当进行管理方面的专业培训；出资增加教练员培训进修的机会,提高教练员的业务水平,举办教练员相关的活动,让教练员能够充分体现自己的价值。3.管理者之间加强交流,稳定常规项目的市场价格；加强与教练员、消费者之间的交流,准确把握消费者的需求。4.俱乐部不以利润最大化为主要目的,切实从消费者和教练员的利益出发,提供人性化服务。俱乐部应以发展特色项目和提高服务质量为主要手段吸引消费者,实现以盈利为根本目的长期稳定发展。更多还原

【Abstract】 Since reform and opening up 30 years, as urban residents income rising, consumer demand diversity, fitness consciousness also gradually enhanced increasingly, rising residents for sports fitness consumption expenditure, so as to promote the formation and development of the sports fitness recreation industry. Along with the continuous development of fitness club, has become one of the important component of the national fitness system, such as environmental pollution and seasonal factors, more and more people choose this indoor fitness club the place of exercise, so the fitness club in the future for a long period of time will become an important aspect to carry out the national fitness program.In recent years, the economy get the substantial development of Yin Chuan, but the actualization of the commercial fitness market development is still in development stage, which showed a lot of problems. In this paper, the methods of documentary, investigation, interview, in view of the Yin Chuan fitness entertainment market development present situation, the analysis of existing problems research, for Yin Chuan fitness centre gradually took to the healthy and orderly and sustainable development to provide the reference.Main conclusions are as follows:Yin Chuan medium price vicious competition phenomenon exists between the commercial fitness club; Less communication between managers and coaches and consumers, in view on the issue of large deviation exist among them; Managers of the future development of no good grasp, lack of planning for the future; Exist in the club’s service quality health level to reach customer satisfaction; In the characteristics of the project not form relatively strong competitive project or not to carry out the project.Suggestion:1. To improve the club’s propaganda effect, project management features, involuntary follow suit.2. Pay attention to the construction of enterprise culture and brand characteristics, improve the level of business managers, appropriate management professional training. Investment increases the chances of coaches training education, improve the business level of the coaches, coaches related activities, let the coaches can fully embody their own value.3. Strengthen the communication between managers and stability to the market price of conventional project; Increase the communication between coaches and consumers, accurately grasp the needs of the consumers,4. The club is not the profit maximization as the main purpose, in the interests of the consumers and the coaches. Provide the humanized service. Clubs should be developed to special projects and improve the quality of service as the main means to attract consumers, to achieve profits as the fundamental purpose of long-term stable development.更多还原