内蒙古蒙语卫视东部受众研究

【作者】 乌云塔娜；

【导师】 乌云；

【作者基本信息】 内蒙古大学 ， 新闻传播学， 2016， 硕士

【摘要】 随着科技的快速发展,剖析内蒙古卫视受众现状,了解受众兴趣与需求,制作优质节目变得尤为关键。甚至成为内蒙古卫视在媒介融合竞争中保证自身生存与发展的必要条件。本论文基于内蒙古东部四个苏木镇民众观看内蒙古卫视基本情况的调查,通过剖析影响受众兴趣与需求的因素,提出了针对性较强的对策。本论文由导论、主题、结论等三个部分组成。导论部分对研究对象进行了说明,并陈述了研究目的与意义、研究现状、研究方法。论文主题内容分为三章。第一章论述了内蒙古卫视历史发展、现状及节目分类。第二章首先介绍了受众调查与内蒙古卫视观众的概况,其次对内蒙古卫视东部观众的调查进行了分析。第三章整合了内蒙古卫视东部观众的建议并向内蒙古卫视提出要求。结论部分总结了研究成果并提出建议。更多还原

【Abstract】 With the rapid development of science and technology, it is particularly critical for the Inner Mongolia satellite television to make high-quality programs by analyzing the status quo of its audience and understand the audience’s interests and demands. Making high-quality programs has even become the necessary element ensuring the Inner Mongolia satellite television’s survival and development in the era of media convergence. Based on basic situation (situation of watching Inner Mongolia television) of the audience of four towns in the eastern part of the Inner Mongolia, the paper explores the factors influencing the audience’s interests and demands and puts forward the specific countermeasures.This paper consists of introduction, main body and conclusion parts. An introduction to the object of paper is described in the introduction part, stating the research purpose and meaning, research status and research methods. The main body is divided into three chapters. The first chapter discusses the historical development procedure and present situation of the Inner Mongolia satellite television and the classification of its programs. In the second chapter, the author firstly introduces the research on the audience of Inner Mongolia Satellite television and general situation of its audience, and then analyzes the survey of Inner Mongolia satellite television viewers from eastern part of Inner Mongolia. As for the third chapter, the author collects the suggestion of the Inner Mongolia satellite television audience from eastern Inner Mongolia and requests to Inner Mongolia satellite TV. In the conclusion part, the research results are summarized and the suggestions are put forward.更多还原