【作者】 张洁；

【导师】 姜守斌；

【作者基本信息】 东北师范大学 ， 新闻学， 2016， 硕士

【摘要】 按照“机构”作为媒介生态种群划分的方式,我们可以得出纪录片的三大种群“CCTV纪录片种群”、“独立纪录片种群”与“地方台纪录片种群”,每一种群有着其稳定的遗传基因和种群特质,而本文的研究对象“央视财经类纪录片”就生存在“CCTV纪录片种群”当中。近年来,以《华尔街》、《货币》、《公司的力量》、《商战之电商风云》以及《互联网时代》为代表的财经类纪录片的出现,对于‘’CCTV纪录片种群”内部的生态多样化的实现和生态的平衡起到了良好的作用,那么央视财经类纪录片起源于哪一年、经历了怎样的时代演进就成为了亟待梳理的基础课题。另一方面,若以纪录片的精神为最高衡量指标,央视财经类纪录片在时代演进的过程中,对于中国经济的发展与变革是否做好了充分的记录?在产业环境、媒介环境、社会环境都发生了变化的今天,应该怎样实现可持续化发展的道路?本文就是在这样的背景下和理论支撑下展开的对于央视财经类纪录片“生命历程”的梳理与思辨。第一章是本文的绪论部分,介绍了相关的理论和现实背景、研究意义、研究方法以及文献综述。在文献综述的部分,本文重点抓住了关于财经类纪录片研究的五份文献资料的对比。从一个生态学的视角下,对其之间的继承、突破进行分析,认为关于财经类纪录片的研究存在着数据更新滞后、试点立意集中在叙事学层面的缺憾。第二章是本文对于时代演进以及央视财经类纪录片的“界定与定位”,从概念上对于“时代演进”展开解读,对“央视财经类纪录片”的概念进行重新的界定,在历史纵向上进行梳理、在类型横向上进行比例剖析,接着又从媒介生态学的角度对央视财经类纪录片所处的具体生态位进行定位,本章是对央视财经类纪录片的初步廓清。第三章将央视财经类纪录片比喻成一个人的成长历程,探讨其“演变与进化”。这又可以分为三个时期,蹒跚学步期(1987~2001年)、亭亭玉立期(2002。2012年)与稳步前进期(2013年至今)。在这一个演进过程中,央视财经类纪录片经历了一个从政治因子起主导作用的对于时代经济巨变的关注,到逐渐脱离了意识形态色彩转向通过电视化手段阐释专业的金融概念,再到以全面、理性的思辨作为争取更优生态位、从社会环境系统的高度讲述时代变革的演变过程。第四章是以改革开放经济发展的“时间线”来考察财经类纪录片的“生命线”的过程,这里又分为同奏与变奏的双重演进。同奏关注的是两条线之间的对应与相互影响的关系,从GDP视角与生态因子等角度进行分析；变奏关注的是包括金融环境、产业环境、媒介环境在内的社会环境变动对央视财经类纪录片创作的反作用。第五章则是通过上文的分析以后,以秉承纪录片的精神和使命为最高标准,来反思央视财经类纪录片在对时代进行纪录的过程中完成了什么?哪些是待完成的?接着以一个媒介生态学的视野来探寻央视财经类纪录片的可持续发展道路,从媒介生态理论的营养供给、产业环境变动方面提出下一步创作中应当注意的问题；再从媒介生态学两个重要的理念即媒介生态平衡论与多样化理论层面具体分析央视财经类纪录片在新的时代背景下走出一条可持续发展道路的可能性与可行性之所在。经研究,本文认为央视财经类纪录片经过了三个时期的演变,逐渐从政策依赖性较强演进到财经题材专业属性偏向,再到以理性思辨获取更优生态位的历史进程。在这一过程中央视财经类纪录片完成了对重大经济事件、制度确立的纪录；对经济发展史的“备忘录”的书写；对专业金融概念的电视化解读的基本任务。但是在防患未然,即对实际操作问题的指导以及针砭时弊,对突出经济问题的科学引导这两方面,央视财经类纪录片能做的还有很多。纪录片的精神指导我们,若将纪录片这种“生物”全然的依赖到政治、经济两因子之上,必然将掩盖其锋芒,不利于其正常的生长。因此从媒介生态学的角度而言,央视财经类纪录片应该注意市场环境的变化和媒介环境的融合,抓住机遇,转变方式,为了均衡、多样的发展而不断努力。更多还原

【Abstract】 In accordance with the "institution" as a media to the population division way, we may safely draw the documentary three populations "CCTV documentary population", "independent documentary film population" and "local station documentary population", each population has its stable genetic and population characteristics, and the research object of this article "CCTV financial documentary" survival in "CCTV documentary population". In recent years, as the representative of the financial documentary, for "CCTV documentary population" internal ecological diversification implementation and ecological balance in the Wall Street Journal, "money", the "power of the company,", "the war business situation" and the age of the Internet "to good effect, then CCTV financial documentary origin in which a year, through the era of how evolution became the urgent sort of subject. On the other hand, if the documentary spirit is the highest index, CCTV financial documentary in the era of the evolution process, for the development and reform of China’s economy is doing a full record? In the industrial environment, media environment, social environment has changed today, how to achieve sustainable development of the road? This article is in this context and the theory of the support of the CCTV documentary "life course" of the carding and speculation.The first chapter is the introduction of this paper, introduces the relevant theoretical and practical background, research significance, research methods and literature review. In the part of literature review, this paper focuses on the comparison of the five documents on the financial documentary research. From an ecological perspective, for the relationship of inheritance, breakthrough analysis, think about financial documentary research exist data update delay, pilot conception focus on the narrative level defects. The second chapter is this article for the evolution of the times and CCTV financial documentary "definition and positioning, from concept to the evolution of time "to expand the interpretation of that concept of CCTV financial documentary "was re defined, in the longitudinal direction of the historical review, in type transverse to ratio analysis, and then from the perspective of media ecology of CCTV financial documentary the specific ecological position location, this chapter is on CCTV financial documentary of the initial clearance. In the third chapter, we will discuss the evolution and evolution of CCTV financial documentary as a personal growth process ". This can be divided into three periods, the toddler period (1987～2001), slim (from 2002 to 2012) and steady progress period (2013). In this evolution process, CCTV financial documentary experienced a from political factor plays the leading role of in times of economic upheaval attention, to gradually move from the ideology to methods to interpret professional financial concepts through television, to comprehensive and rational thinking as for a healthy state, from the evolution of social environment system height about the times change. The fourth chapter is to examine financial documentary "lifeline" to reform and opening up and economic development "time line", here is divided with rhythm and variations of the dual evolution. With playing is concerned with the correspondence between the two lines and mutual influence relations, from the point of view of GDP perspective and ecological factors analysis; variation of attention is including financial environment, industry environment, the media environment, the social environment changes of CCTV financial documentary reaction. In the fifth chapter, through the above analysis, to uphold the spirit of documentary and mission to the highest standards to reflect CCTV financial documentary in the record the times of what? What is to be done? Then with a media ecology perspective to explore financial CCTV documentary the road of sustainable development, puts forward the problems should be paid attention to in the next step of the creation from the media ecology theory of nutrient supply, the industrial environment change; and from the media ecology of two important ideas that balance of media ecology theory and diverse theoretical level specific analysis of CCTV financial documentary under the background of new era out the possibility and feasibility of a road of sustainable development.Through research, this paper argues that the CCTV financial documentary after three periods of evolution, gradually from the policy dependent strong evolution to financial theme professional attributes were biased, to to rational thinking to get more students state the historical process. In the process of CCTV financial documentary completed the establishment of major economic events, the system of record; writing of the history of economic development of the "memorandum"; the basic task of the interpretation of the concept of professional financial TV. There’s still a lot but in preventive measures, namely on the actual operation of the guidance and the unhealthy tendencies, to highlight the economic problems of scientific guidance in these two areas, CCTV financial documentary can do. Documentary spirit guide us, if this kind of documentary "bio" completely dependent on the political and economic factors inevitably will cover the edge, is not conducive to the normal growth. So from the perspective of media ecology, CCTV financial documentary should attention to the fusion of the change of market environment and the media environment, seize the opportunity to change, in order to balance, variety of development and continuous efforts.更多还原