【作者】 杨丽英；

【导师】 张维；

【作者基本信息】 天津大学 ， 工商管理（专业学位）， 2015， 硕士

【摘要】 随着经济的发展,社会的进步,互联网经济以迅猛的发展速度影响着社会生产和人们的生活。新一轮科技革命、产业变革交汇孕育而生的电子商务经济正以其全球化、开放性、高效率、低成本的优势渗透到生产、流通、消费等各个领域。电子商务的创新发展以及由此带来的商业模式创新和产业组织形式创新,极大的提升了经济效率,正在全球经济发展中成为世界经济和中国经济深度融合调整中的亮点之一。本文对信息技术和电子商务在制造业的应用及发展过程进行分析,结合国外制造业在电子商务发展历程中建立的行业标准和诚信体系,总结出中国电子商务虽然高速发展但是在工业领域的还需要深入结合产业实际情况来解决现实问题。钢铁行业作为我国传统的支柱产业,行业面临市场下行、绿色环保和转型升级的多重压力。在企业信息化和自动化融合及电子商务探索过程中,很多钢铁企业开始研究用互联网的手段去解决生产经营中的一些问题。本文通过对目前国内现有钢铁类电子商务平台所提供服务和发展现状进行分析,初步判断未来的竞争是供应链的竞争,电子商务应深入挖掘供应链整合优势,同时,电商的服务方向可以向联合采购方面拓展,以补充现有交易模式,以便更好的为实体服务文中以民营钢铁企业天津荣程联合钢铁集团有限公司为理论和实践研究对象,通过SWOT分析及价值链理论等方法深入研究了荣程集团发展电子商务的优劣势所在,立足企业面临的深层次问题,分析如何满足生产企业、消费企业、贸易企业、金融资本等方面的共同需求,针对企业转型升级的现实需求提出了战略选择方案,本文通过对荣程电子商务实践的效果分析,阐述了新的商务模式在营销、生产、企业内部管理及资金管理等方面给荣程带来积极作用和影响。最后在荣程集团电子商务发展的实践基础上,提出电子商务建设的优化方案及具体实施思路和创新模式。阐述如何深度利用互联网优势和技术加速发展并完善服务,在销售环节不断深化,更重要的是创新联合采购和采购的新型管理模式,从而全面提升降本增效能力,促进企业可持续发展,并对钢铁企业转型升级发展电子商务的未来发展效果和趋势进行了预测和展望。更多还原

【Abstract】 The internet has a tremendous impact on both society production and people`s daily life. As the new round of technological revolution arises, the E-Commerce with its many advantages, borderless, openness, high-efficiency, cost effective, has infiltrate all areas of production circulation and consumption. The development of E-Commerce and its following business model innovation and organization structure innovation have greatly enhanced the economic efficiency and have become an economic hot spot and a fast growing sector.In this paper, after analyzing the process of how E-Commerce was applied in manufacturing industry in other countries and how they established industry standard and credit system, the author concludes that Chinese manufacturing industry needs to combine the information technology and its actual industry situation together to figure out solutions to solve practical problems.Steel industry has been playing a fundamental role in China in recent 30 years, and now it is facing challenges from weak market position, environment requirement, and upgrading, etc. Combining the automation and information technology, a great number of steel companies have begun to solve manufacturing problem with internet-related solutions. By studying the services and their status of the domestic existing E-business platforms in iron industry, the author expresses that in the future, the key is supply chain, which means companies taking advantage of supply chain integration will achieve great increases in efficiency and gain tremendous competitive edge over their competitors.In this paper, taking Tianjing Rockchek Steel Group Co., Ltd for example, using SWOT analysis and value chain theory, the author discusses both its advantages and disadvantages. Based on the real problems that the company faces, the author illustrates how to fulfill the same demand from manufacturing companies, consuming companies, trade companies and finance capital, and also provides options that help companies to complete transformation and upgrading. By studying Rockcheck Group’s practice in E-Business, the author elaborates the positive impact that new business model has caused on marketing, production, management and capital management.At last, based on Rockcheck Group’sE-business practice, the author provided E-Business platform optimization plan and implementation plan. The author also discusses how to utilize internet and technology to improve services, to enhance cost efficiency and capacity and to promote company`s sustainability. Focusing on marketing cycle is essential, while figuring innovative joint procurement and new procurement management model are more important. In the end, the author discusses the future of Steel and Iron enterprises in the internet age.更多还原