【作者】 林婷婷；

【导师】 郑向敏；

【作者基本信息】 华侨大学 ， 旅游管理（专业学位）， 2015， 硕士

【摘要】 鼓浪屿是我国富有文化特色的海岛之一,对国内外旅游者均有较强的吸引力。作为即将于2016年冲击世界文化遗产的候选地之一,景区的发展水平对能否申遗成功至关重要,而旅游者的感知直接影响景区的口碑和发展前景。只有从旅游者感知视角出发,深入挖掘旅游者的需求,了解旅游者的行为特征,提高旅游者的感知水平,才能提升景区服务水平,增强竞争力。首先,本研究对海岛旅游和旅游者感知的相关研究进行了文献梳理与归纳,概述了相关理论,并对“岛屿”和“旅游感知”进行概念界定。通过问卷调查和实地考察获得一手数据。其次,综合运用配对T检验、IPA分析、相关性分析等多种方法对旅游者的期望和感知进行对比分析,指出鼓浪屿旅游发展的薄弱环节。研究结果显示:特色化和可持续是鼓浪屿的发展方向;具有不同人口统计学特征的旅游者对鼓浪屿的总体评价存在显著差异;旅游者对鼓浪屿的期望水平明显高于感知水平;不同类型旅游者的感知水平存在明显差异。最后,在对鼓浪屿现状进行探讨的基础上,依据调查结果,提出控制旅游容量、凸显文化特色、抑制过度商业化、开拓国际旅游市场等提升鼓浪屿旅游发展水平的对策,以促进鼓浪屿旅游健康发展。在文末指出本研究的创新之处和局限性,对未来的研究方向做了进一步展望。更多还原

【Abstract】 Gulangyu is one of the islands rich in cultural features in China, which has great attraction to tourists home and abroad. As one of candidates for world cultural heritage in 2016, the developmental level of scenic spot is significant to success of application for world cultural heritage, and the perception of tourists influences directly the reputation and developmental prospect of scenic spot. Only by starting from the perception perspective of tourists to make further exploration about needs of tourists, understand behavioral features of tourist and improve perception level of tourists, can the service level of scenic area be improved with reinforcement of competition.To begin with, the research makes literature systemization and summary as to related researches on island travel and tourists’ perception, and generalizes related theories, and makes concept definition about island and tourism perception.Then gain first hand data through questionnaire and field investigation and makes contrastive analysis on expectation and perception of tourists by comprehensive application of paired sample T test, IPA analysis, correlation analysis and so on, indicating weak links in tourism development in Gulangyu. The results indicate that characterization and sustainability are developmental direction of Gulangyu; there is obvious difference existing in overall evaluation of tourists as to Gulangyu; the expectation level of tourists as to Gulangyu is obviously higher than the perception level; there is obvious difference existing in perception level of different types of tourists.Furthermore, based on exploration about current situation of Gulangyu, the research proposes solution to improve tourism development such as controlling tourism capacity, highlighting cultural features, restraining excessive commercialization, developing international tourism market and so on with the purpose to promote healthy development of tourism in Gulangyu. Finally, in the end of thesis, the innovation and limitation of the research are indicated, making further expectation about research direction in the future.更多还原