【作者】 刘欢；

【导师】 李卫东；

【作者基本信息】 华中科技大学 ， 新闻与传播， 2015， 硕士

【摘要】 随着互联网的兴起,新媒体形成异军突起之势,尤其以微博为主,近年来以惊人的普及速度和独特的传播方式影响着人们的生活,并成为新媒体不可或缺的一种传播载体和手段。媒体环境的变化,一定程度上弱化了传统的政府传播优势,政府通过新媒体环境中自身观念的转变,引导社会舆论,与公众进行有效的沟通,来塑造自己的形象。在此信息化时代背景下,政务微博作为新媒体其中的一种传播手段,以其特有的优势直接影响着政府形象的构造与传播,在新时代的政府形象建设中扮演着重要角色。可以说政务微博中的政府形象很大程度上反映着政府本身在公民心目中的形象。本论文以政务微博中政府形象的塑造为研究范畴,以城市竞争力为研究视角,以我国18个城市政府所开通的政务微博为研究对象,研究政务微博中的政府形象与其所在城市竞争力二者之间的关系:(1)一个有竞争力的城市能否借助政务微博塑造一个良好的政府形象;(2)良好的政府形象能否提升一个城市的竞争力水平。在2014年《中国城市竞争力报告》中我们选取城市综合竞争力排行、城市成长竞争力排行还有城市人才竞争力排行这三个竞争力排行来进行分析,通过分析18个城市的城市竞争力排行与政府形象排行这两个变量的相关程度来研究它们分别对政府形象的影响结果。研究发现,政务微博中政府的形象与其所在城市综合竞争力、成长竞争力和人才竞争力均有一定的正相关性,与城市成长竞争力以及综合竞争力有很强的相关性,表明竞争力强的城市有助于城市良好政府形象的建设,同样一个政府形象良好的城市也可以在一定程度上助力城市发展。更多还原

【Abstract】 With the rise of the Internet,new media form the meteoric rise of power. Especially micro-blog in recent years is affecting person’s life with suprising speed and in the unique way, so it has become the indispensable means of media. The new media has weakened the traditional advantages in spread after the environment of media have changed and in the new media environment the government started to guide the social public opinion,communicate with the public effectively through changing their own ideas to shape their own image. Under the background of informational age,the chief micro-blog as one of the new media transmission methods affects the government construction of image and communication with its peculiar advantage and plays an important role in the construction of government image in the new era. So the government image in the micro-blog of government could reflect the government own image in citizens’ hearts largely.This paper takes the image shaping of the chief micro-blog as the reseach category,takes the urban competitiveness as the research perspective and takes the micro-blog of government in 18 cities of our country as the research objects to research the relationship between the government image in the micro-blog of government and its urban competitiveness:(1)Whether or not a competitive city could help shape its good government image in the micro-blog of government;(2)Whether or not the good government image could improve its urban competitiveness.We selected three competitive rankings: the ranking of urban comprehensive competitiveness; the ranking of urban growing competitiveness;the ranking of urban talent comprehensive to analysis the influence in the government image they have made. Also we use the relevance of the two variables:the urban competitiveness of 18 cities and the ranking of government image of 18 cities.Through the study we have found that the government image in the micro-blog of government has a certain positive correlation with the ranking of urban comprehensive competitiveness,the ranking of urban growing competitiveness and the ranking of urbantalent comprehensive,especially has a strong correlation with he ranking of urban growing competitiveness and the ranking of urban comprehensive competitiveness.It suggests that a competitive city could contribute to good construction of the image of its government and also a good government image of the city could to a certain extent boost its urban development.更多还原