【作者】 朱曦；

【导师】 黄丹；

【作者基本信息】 上海交通大学 ， 工商管理， 2014， 硕士

【摘要】 在传统的电子元器件代理及贸易行业,代理商曾经对于终端客户以及上游生产企业起到了关键的桥梁作用。代理商不仅给终端客户提供原材料,付款周期以及相关的技术支持,更是给上游生产企业带来了巨大的现金流空间,使得上游生产企业能够专注于产品的研发以及市场脉搏的把握。然而,在当今社会,特别是大数据时代的开启,给传统的电子元器件代理以及贸易公司带来了颠覆性的挑战。传统的电子元器件代理以及贸易公司如何在大数据时代实现突围转型,经营模式的创新,并最终保持与行业的步伐一致,有着非常重要的现实意义。本文通过对J电子公司的内、外部环境进行分析研究,运用IFE、EFE矩阵等现代战略管理工具找到J电子公司的关键竞争要素,发掘J电子公司的战略资源和战略实力,制定J电子公司未来的战略决策以及为了达到该战略意图,J电子公司所需做出的战略实施和风险规避。经过上述的战略研究,本文为有着相似背景和类型的公司在其未来战略转型提供参考。更多还原

【Abstract】 The conventional electronic components distributors play a key role as a bridge which connects the end customers as well as original production enterprises. Distributors not only sell electronic components to the end users, offer the payment cycle as well as related support, but also show the upstream producers tremendous cash flow which could help upstream production companies to focus on product development and to grasp the pulse of the market.However, nowadays, especially in the era of big data opening to the traditional electronic components agents and trading company, the situation brings subversive challenges. It is widely believed that how to develop breakthroughs in the era of big data transformation, create a new business model, maintain a consistent pace of the industry for traditional electronic components agents and trading companies has great realistic significance.Based on the research of J electronics company’s internal and external environment, this article try to find out the key competitive factors of J electronics company as well as the company’s strategy by using the strategic management tools such as EFE、IFE Matrix. This article also explores the resources and capabilities of J electronics company which could figure out the future strategic decisions. In addition, details of strategy implementation and risks that J electronics company probably bears are totally highlighted in this article. By showing the strategy development of J electronics company, it could provide a reference for the similar background and types of electronic components distributor located in electronics distribution industry.更多还原