【作者】 王浩；

【导师】 莫梅锋；

【作者基本信息】 湖南大学 ， 新闻传播学， 2014， 硕士

【摘要】 随着互联网技术的发展,我国网民数量的不断增多,人们参与网络互动日趋频繁,网络日益成为一种公共空间。上市公司作为公众企业,通过募集公众资金进行扩大再生产的活动,其日常运营和发展前景也受到公众越来越多的关注,其市值和企业生产行为往往也容易受到网络舆论的影响而发生波动。如何对上市公司的网络舆情进行有效监控,并总结归纳网络舆情的发生和演化规律。对企业把握网络舆论的动向,根据网络舆情不同发展阶段的采取相应预防和应对措施,对挽回企业损失、满足公众诉求、维护社会稳定等,均有积极意义。本文采用案例分析法与内容分析法相结合,应用议程设置等理论,分析了我国A股上市公司网络舆情的产生、发展、形成、影响等各个环节的表现,形成了以下观点:(1)在上市公司网络舆情的形成中受到舆情参与主体利益诉求、舆情传播平台、网络意见领袖、公司自身应对能力等多方面的影响。(2)各主要影响因素主要通过媒介话语权支配影响舆论场强度、网络意见领袖影响议题内容、媒体议程设置影响舆论走向来影响舆论的形成与演化。(3)由舆情事件的发现体系、舆情研判与加工体系、舆情报送与反馈体系等组成的预警机制可确立适当关注、重点会商、危机警报、危机解除在内的舆情预警等级。(4)上市公司在进行危机应对时,应注重加强舆论源头的管控与舆情形成过程中的引导相并重的应对方式。更多还原

【Abstract】 With the development of Internet technology, a growing number of Internet users in China, the network has become a public space to expand, the formation and development of public opinion and public opinion plays a more and more important role. Listed companies as the public nature of the enterprise, to expand production activities to raise public funds, its daily operations and development prospect are also more and more attention by the public, especially some sensitive topic is related to social products production enterprises, such as food companies, pharmaceutical companies, etc. The enterprise value and enterprise production behavior is often susceptible to network public opinion and the influence of volatility.How to effectively monitor network public opinion of listed companies, and summarize the occurrence and evolution of network public opinion. Grasp the network public opinion of the enterprise, according to different development stages of the network public opinion take corresponding prevention and response measures, to save enterprise losses, meet public demands, maintain social stability, etc., have positive significance.This paper compares the case analysis method with content analysis method, application of the agenda-setting theory, analyzes the generation and development of the listed company in Chinese A stock market network public opinion, the performance of the formation and influence of each link, the formation of the network public opinion is the interests of the subject of public opinion to participate in the appeal, public opinion transmission platform, network opinion leaders, company’s own response capacity and so on; The main factors affecting main influences public opinion through media voice control field strength, the network opinion leaders issues content, media agenda-setting influence public opinion toward to influence the formation and evolution of public opinion. This paper proposes to establish early warning mechanism of the main organization system include public opinion events and tracking system, and to public opinion and processing system, the public opinion submitted and feedback system, and establish proper attention, focus in consultation with, crisis warning, crisis early warning level, lift. And the enterprises in the crisis, should pay attention to strengthen the source control of the media and public opinion guidance phase and coping styles in the process of formation.更多还原