A集团并购后企业文化整合研究

【作者】 许平；

【导师】 郑海元；

【作者基本信息】 中南大学 ， 工商管理， 2012， 硕士

【摘要】 企业并购是实现企业快速发展的最有效的途径之一,然而国内外众多学者研究发现,并购的成功案例很少,几乎不足一半,而且随着研究的不断深入,发现导致企业并购失败的主要原因是文化整合的失败。因此,对并购双方的企业文化进行比较,选择合适的文化整合模式,并制定相应的文化整合操作方案,对于并购成功起着至关重要的作用。本文基于A集团并购新溢公司的企业并购实践,在研究企业并购理论和并购后企业文化整合理论的基础上,提出了并购企业文化整合的四种模式,以及对决定模式选择的文化强度和优劣的测度给出了量化模型,紧接着结合A集团的并购历程和与并购方的企业文化差异,系统地分析了并购双方在文化整合上存在的分歧和问题。论文最后运用构建的量化模型对A集团及其并购方的企业文化强弱和优劣进行了量化和比较,提出了适宜并购双方采用的文化整合模式,并提出了提高文化整合成功率的相应措施。更多还原

【Abstract】 The enterprise merger and acquisition is one of the most effective and fast ways to developing the enterprise, however, many scholars at home and abroad found that there were very few cases of successful mergers and acquisitions, almost less than half.And with the deepening of the research, they found that the main reason leading to the failure of M&A is the failure of cultural integration. Therefore,for a corporation on mergering and acquisition, it’s crucial to compare praties’ culture, then to select the appropriate mode of cultural integration, and to develop appropriate operating plans.This paper presents an overview of cultural integration mechanism for corporate merger and acquisition by studying the related theories and have an empirical analysis on the mechanism.Moreover, more and more deeper in the research, the scholars discovered the primary reasons whitch causes the defeat of M&A are the cultural integration’s defeat. Therefore, in order to enhance the success ratio of M&A, this article has mostly studied in the cultural integration of M&A, and because there is no certain definition in enterprise culture, in the bases of the analysis to each kind of enterprise culture definition,this article proposed the main factors in the cultural integration, and classified each factors. Afterwards compute each factor quantitatively, in order to determines the fundamentality, the strong or weak as well as the good or bad of the cultural factors in both sides of enterprise of M&A. And according to the factor’s strong or weak as well as the good or bad, proposed the basic mode of cultural integration. Using the computed results, chooses the most superior mode, thus enhances the success ratio of M&A.更多还原