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基于创造共享价值理论的EMC主体合作关系研究
Study on The Cooperative Relations between The EMC Subjects Based on CSV
【作者】 刘娜;
【导师】 李存金;
【作者基本信息】 北京理工大学 , 工商管理, 2016, 硕士
【摘要】 随着节能降耗和环境保护问题日益突出,合同能源管理作为节能服务产业的一种重要方式,引起广泛的关注和研究。而目前我国用能单位的节能改造积极性不高,用能单位通常只考虑EMC的经济效益,而忽视项目的社会效益及其反馈效益,对合同能源管理的发展造成一定程度的阻碍,本文尝试引入创造共享价值思想探究EMC,促进用能单位与节能服务企业之间的合作。首先,本文系统梳理国内外研究现状,了解相关领域的研究概况。阐述合同能源管理、创造共享价值、利益相关者等本文相关的基础理论,根据利益相关者的有关理论划分EMC运作中的各利益相关者。其次,在阐述创造共享价值基本思想与理论观点的基础上,运用系统动力学中的因果关系图解析合同能源管理的价值共享机理,基于创造共享价值观厘清合同能源管理项目的价值增值过程。再次,基于EMC创造共享价值机理,以企业用户与节能服务公司的关系分析为主,构建EMC中用能单位和节能服务公司之间的博弈模型。对比分析非节能改造、用能单位自己节能改造以及利用节能服务公司节能改造三种方式下节能改造双方的收益情况,结果表明在符合相关条件下,采用合同能源管理方式进行节能改造能够为双方带来更高的效益,实现价值增值。随后,分析用能单位合作伙伴的选择问题。构建考虑节能量、项目完成期和节能效益分享比例的多属性逆向拍卖模型,分析节能服务公司的最优投标策略以及用能单位的最优评分函数,并分析用能单位是否基于创造共享价值理论决策对节能改造参与方的效益影响,结果表明基于创造共享价值理论决策双方的效益会增加,并且社会反馈效益系数越大,节能改造双方的效益也越高。最后,指出促进用能单位和节能服务企业之间的合作需要各主要利益相关方的协同努力,并从政府规范节能服务行业、提高节能服务公司的服务水平以及加大对用能单位的节能宣传等方面提出建议。
【Abstract】 As the energy conservation and environmental problems become increasingly serious, EMC has caused extensive concern and research as a significant mode in energy saving service industry. While the energy user(EU) in our country shows a lack of enthusiasm for EMC, and EU normally takes economics benefits of EMC into account and regards of social benefits and its feedback benefits, the development of EMC has been hindered to a certain extent. This paper explores EMC based on Creating Shared Value, and then promotes the cooperation between EU and EMC.Firstly, this paper systemically summaries current research and gets the briefing of the study in the field. It introduces EMC, Creating Shared Value and the Stakeholder Theory, and then divides the stakeholders according to the Stakeholder Theory.Secondly, this paper analyzes the mechanism of creating shared value about EMC in casual loop diagram of System Dynamic on the basis of elaborating the Creating Shared Value. This paper tries to find the value added process of EMC with Creating Shared Value.Thirdly, this paper builds a game model to analyze the relationship between EU and ESCo based on the mechanism of creating shared value. It compares the benefits of EU and ESCo among refusing energy saving, carrying out energy saving itself and using the ESCo, and the result shows that EMC can bring both more benefits and realize the value added under certain conditions.Then this paper focuses on the selection of partners and builds a Multi-attribute reverse auctions model including energy saving amount and the project leading time and shared energy saving ratio. This paper induces ESCo’s optimal strategy and EU’s optimal score function, and explores whether the US choose its strategy based on Creating Shared Value theory influences the benefits of the energy saving participants, finding out that making selections based on Creating Shared Value theory can bring both more benefits and the benefits have a positive correlation with society feedback benefit coefficient.Finally, this paper puts out that enhancing the cooperation bewteen EU and ESCo needs main stakeholders make joint efforts, and this paper puts forward suggestions in three aspects, such as regulating the energy saving industry, improving the ESCo’s energy saving service ability and strengthening propaganda among the EU.