【作者】 王凯；

【导师】 付岗； 胡印民；

【作者基本信息】 燕山大学 ， 旅游管理， 2015， 硕士

【摘要】 随着中国经济的发展,要把旅游业培育成为人民群众更加满意的现代服务业,需要旅游业食、住、行、游、购、娱六要素协同发展,共同提高。旅游标准化是我国旅游业发展的新理念、新方向。实施标准化在推动我国服务业标准工作具有示范意义和带头作用,标准化水平也代表着我国旅游业发展的整体实力。通过标准化体系对旅游业的全面覆盖,对我国旅游秩序,旅游产业素质,旅游产品的核心竞争力起到了全面促进作用,标准化的贯彻实施也是对旅游业的技术支撑位旅游业的全面健康可持续发展保驾护航。随着旅游标准化工作在全国的全面展开,标准化的效果评价工作也显得尤为重要,也成了旅游标准化研究的重要课题。因此,本文进行了南戴河国际娱乐中心景区旅游标准化实施的效果评估研究1希望为旅游企业实施旅游标准化提供可行性建议,从而建立旅游企业的标准化实施效果评估体系。针对课题特点,在分析研究过程中,采用文献分析法及实证研究等研究方法。首先,在综述国内外旅游标准化相关研究的基础上,对概念进行了界定,阐述了相关理论基础,并对旅游标准化的实施效果评估研究进行了理论分析。其次,本章首先阐述了标准化和旅游标准化的相关理论,随后对建立旅游标准化效果评估体系所应用的各项指标进行论述,最后分析旅游企业发展与旅游标准化实施的关系,为后续对南戴河国际娱乐中心景区旅游标准化实施效果评价模型的构建与标准化实施的实证分析提供了理论依据和指导。再次,以南戴河国际娱乐中心景区旅游标准化的实施为研究对象,结合旅游标准化效果评价体系,运用计量经济学*2软件与熵值法对上一章所确定的南娱旅游标准化效果实施效果评价模型进行了研究分析,分析标明,标准化的实施对南娱企业的整体发展存在着显著的正相关关系。分析了南娱景区标准化实施的体系结构,实施内容,实施效果和不足,细致研究了南娱旅游标准实施的具体工作,为下一步构建标准化效果评价模型做好了现实基础。最后,根据本文的实证分析结果和相关理论,提出了提高南娱旅游标准化实施效果的建议,进而提升企业的持续竞争力。更多还原

【Abstract】 With the development of Chinese economy, the tourism industry should be cultivated as a modern service industry, which is more satisfied with the people. The six elements of tourism industry, travel, travel, travel, shopping, and entertainment will be improved. Tourism standardization is a new idea and direction of the development of China’s tourism industry. The implementation of standardization in promoting China’s service industry standard work has the model significance and the leading role, the standardization level also represents the overall strength of China’s tourism development. Standardization system through the comprehensive coverage of the tourism industry, on the order of our country tourism, the quality of the tourism industry, the core competitiveness of tourism products to promote role, the implementation of standardized implementation and technology of tourism supporting tourism industry’s overall health sustainable development escort. With the standardization of tourism in the whole country, the evaluation of the effect of standardization is very important, and it has become an important issue of the research of Tourism Standardization. Therefore, this paper carried out the research on the effect evaluation of the implementation of the Nandaihe international entertainment center Scenic Spot Tourism Standardization, hoping to provide feasible suggestions for the tourism enterprises to implement the tourism standardization, so as to establish the standard implementation effect evaluation system. According to the characteristics of the subject, in the process of analysis and research, the paper uses the method of literature analysis and empirical research.Firstly, based on the review of domestic and international tourism standardization, the concept is defined, and the relevant theoretical basis, and the implementation of the evaluation of the effect of the implementation of the effect of theoretical analysis.Secondly, this chapter firstly expounds the related theories of standardization and Tourism Standardization, and then discusses the application of the evaluation system of Tourism Standardization effect, and finally analyzes the relationship between the development of tourism enterprises and the implementation of tourism standardization, and provides a theoretical basis and guidance for the implementation of the evaluation model of the implementation effect of the South entertainment tourism.Again, to Nan Dai River international recreation center Tourism Standardization Implementation as the research object, combined with tourism standardization evaluation system, using econometrics eviews7.0 software and entropy method to determined a chapter for the South entertainment tourism standardization effect evaluation model about the implementation of the research and analysis, analysis indicated that standardized implementation of South entertainment the overall development of the enterprise there is a significant positive correlation. It analyzes the system structure, implementation content, effect and shortage of the standard implementation of the scenic spots in South, and the specific work of the implementation of the standard of the South entertainment tourism.Finally, according to the empirical analysis results and related theories, this paper puts forward some suggestions to improve the implementation effect of the standardization of South entertainment tourism, and then promote the sustainable competitiveness of enterprises.更多还原