【作者】 谢辉；

【导师】 兰凤崇； 杨荣山；

【作者基本信息】 华南理工大学 ， 车辆工程， 2015， 硕士

【摘要】 随着我国经济的高速发展,人们的消费能力水平得到了明显提高,轿车的市场在我国逐渐繁荣并迅速扩大。民族的富强以及文化、艺术的复兴,令人们对于文化和艺术的认同度与需求度在不断增长,对具有本土文化特色轿车的需求也越来越多。中国是一个具有五千多年悠久历史的文明古国,有丰富的文化遗产,虽然随着时代的发展和变更,许多的文化都发生了一定的变化,但是中国文化中的精髓仍然保留至今,影响着现在乃至未来的中国人。岭南文化属于中国南方的一种文化,是中国悠久灿烂的文化中的重要组成部分,它吸取了中国古代众多优秀的思想,例如儒、法、道和佛家思想并在此基础上进行创新,逐渐形成了自身的特点。岭南文化博大精深,以其兼容、开放、创新、务实等文化特性在我国传统文化中绽放光芒,但是在现在轿车造型设计中的运用却十分稀少,这不仅影响到了岭南文化的传播,同时也令我国轿车造型设计的特色性明显不足,直接影响到了国产轿车市场份额的扩大以及国际市场竞争力的提升。因此,研究和表现岭南文化内涵的轿车造型设计,体现出岭南文化对于轿车造型设计巨大的影响力以及帮助作用,将岭南文化与轿车造型设计进行有机融合,不仅仅是促进文化传播的一种方式,更是我国文化艺术发展以及轿车造型设计历史上的重要跨越和进步。随着社会的发展,近几年我国的汽车数量逐渐增多,我们在享受汽车带给我们便利的同时,由此也引发了许多的问题,例如交通堵塞、尾气污染严重等一系列的问题困扰着人们。为了应对这些问题而产生的微型纯电动轿车,在很多方面都很好的满足了人们的要求。本文通过研究、整理、分析相关文献资料,针对国际上各大汽车生产制造厂商所设计的带有各自文化的轿车造型设计情况进行了分析与阐述,并结合我国现阶段发展水平和社会的风气,对微型纯电动轿车在我国的发展以及此类轿车的造型设计特征进行了分析。并且结合岭南文化的特点,对岭南文化及其对轿车造型设计影响的分析,从设计理念、设计手法、内室布置与色彩、材料选择几个方面展开研究。以一款微型纯电动轿车造型为例,分析了其产品定位和造型特点,以该轿车产品为依托,在汽车的前脸、车身和车尾造型中,融入岭南文化,探讨了岭南文化在电动汽车造型设计中的应用。更多还原

【Abstract】 With the rapid development of China’s economy, people’s consumption level got improved obviously, sedan market prosperity and expanded rapidly in our country.The revival of a strong and prosperous national culture, make people demand for culture and esteemed degree continues to grow. The demand for cars with local cultural features are more and more urgent.China is a civilization with a history of more than five thousand years, has the rich cultural heritage. Although with the development of The Times and changes, many culture has be changed, but the essence of Chinese culture still preserved affecting the present and future of the Chinese people.Lingnan culture belongs to a culture of south China, is an important part of China’s long and splendid culture, it learned many good ideas in ancient China, for example, Taoism and Buddhism and Confucianism, method on the basis of innovation, gradually formed its own characteristics.Lingnan culture extensive and profound, with its compatible, open, innovative and pragmatic cultural features in Chinese traditional culture.But now in the application of car design is very scarce, which not only affected the spread of lingnan culture, at the same time makes the Chinese car styling design lack of characteristic, directly affected the expansion of domestic car market share and expand in international market.So the lingnan culture connotation and performance cars modelling design, reflecting the lingnan culture for car design great influence and help, car styling design with the lingnan culture of organic integration, is not only a way to promote the spread of culture, especially Chinese culture and art development in the history of the car styling design across and progress.In this paper, through collecting, sorting and analyzing related literature, with major auto manufacturing countries on international car modelling design is analyzed and expounded, combined with the current level of development in our country, for the development of the miniature pure electric cars in our country and analyzes the design features of this kind of car.And combine the characteristics of lingnan culture and its impact on the car styling design analysis, from the design concept, design methods, chamber decorated with color and material selection.With a mini electric car model as an example, analyses the characteristics of its product positioning and modelling, which is based on the car products, on the front face of the car, and the rear of the car body modeling, into the lingnan culture, lingnan culture is discussed in the application of the electric automobile modeling design.更多还原