【作者】 黄茜；

【导师】 马丽娜；

【作者基本信息】 吉林大学 ， 战略与运营管理（专业学位）， 2016， 硕士

【摘要】 由于全球制造产业不断的深化及生产中心的转移,中国以其丰富的劳动力资源,迅速跃升为全球的制造业基地。同时,一个新兴的电子制造服务业也应运而生。电子制造服务是指本身没有产品品牌,只是单纯为电子产品品牌拥有者提供相关的设计、生产、采购材料和物流配送的服务。与传统的单纯的提供产品设计与代工生产不同,电子制造服务厂商更多的是提供相关的知识与管理的服务,例如物料及仓储管理、运输管理,甚至提供产品后续维修服务。目前排在世界前几位的EMS厂商有富士康集团、普捷电子、Celestica(天弘)、Sanmina-SCI(四海)、伟创力(Flextronics)、纬创等。普捷科技在整个行业中位居第三。我国制造的大部分电子产品虽然其呈现出产量大、出口量大,但是其附加值和利润却往往很低,中国制造业依然处于全球价值链的底端。与此同时,全球经济放缓,汇率变化,以及其他东南亚国家制造业崛起,中国的电子制造服务业也受到巨大的影响,其利润迅速下滑。很多电子制造服务业行业巨头纷纷在印度,越南等东南亚国家建厂,并将中国现有工厂转移到那里。同时,相对于过往的电子代工产品,现在电子代工产品呈现出生命周期更短、产品更新速度更快的特点。产品的生命周期从原有的36个月到50个月到缩短到现在的12到18个月。一个新产品的错失很可能会导致公司直接退出整个行业,甚至破产。所以,新产品导入的成功与否对于企业起着至关重要的作用。新产品代表公司的未来。如何成功导入新产品,就顺其自然的上升到公司的战略决策层面。本文新产品导入项目管理的研究是在这个电子代工行业的大环境下,以提高电子制造业的整体竞争力为己任,探索和研究国内及国外先进的相关项目管理理念,与实际的项目管理相结合,为电子制造服务业提供改善方案。本文以无锡普捷公司为研究对象,分四章进行阐述。第1部分绪论,分析了整个电子服务制造业EMS宏观大背景,研究的意义,对国内外关于项目管理及新产品导入过程等相关的发展进行了综述和评价,进而提出了本文的主体框架和结构。与此同时,也在这一章节具体的介绍了有关项目,项目生命周期,新产品导入,项目管理过程的相关理论和概念。本文主要阐述了项目管理及新产品导入这两个主要的知识体系。针对项目管理体系,主要讨论了项目的基本概念,特点及其分类,产品的生命周期及各阶段的特点。针对新产品导入知识体系,主要讨论了新产品阶段的界定和新产品导入的项目管理的过程。第2部分,具体分析了普捷公司在新产品导入项目管理中的管理过程,分别为计划、实施、运行、控制和收尾五大过程中普捷公司新产品导入的现状及存在的问题。第3部分,针对普捷公司的时间、成本、质量及项目管理方法四大因素进行具体的分析。第4部分,针对普捷公司在公司的时间、成本、质量及项目管理方法四方面的问题提出具体的对策。更多还原

【Abstract】 With the global division deepening and the Service industry promotion, China has become the global manufacturing base rapidly due to the abundant labor resources. Meanwhile, a new electronic manufacturing service industry has emerged. Electronic manufacturing service is series of Service Manufacturing Supplier which provides Manufacturing, Purchasing, Partial Design and Logistic Service. Comparing with the traditional production service which only provides the product design and manufacturing, the Electronic Manufacturing Service suppliers provide Knowledge and Management Service, such as the Material Management, Service Transportation and even the Product Maintenance Service. For the international famous EMS, there are several branded companies, such as Foxconn, Flextronics, Jabil, Celestica, SANMINA-SCI and Wistron. Jabil ranked the 3rd in this industry.Although our Manufactured Electronic Products output and exporting amount is huge, it’s value-added and profit is quite low, we are still in the bottom of the global supply chain. Meanwhile, China EMS’s low profit is also impacted with Global Economic slowing-down, exchange rate fluctuates and the other Southeast Asian countries’ manufacturing growing up. Many EMS companies set the new factory in India, Vietnam and other Southeast Asian countries, and also transfer the factory from China to there.Meanwhile, comparing with the former generation electronic products, the current generation electronic product life cycle is much shorter, updated speed is much quicker. Product’s life cycle reduces from the former 50 months to the current 12~18 months. Missing one generation may loss the whole industry, or even go to bankrupt. Therefore, how to introduce the new project plays a critical role to the companies. New Product means the future of the company. How to introduce the new product has become part of the Company’s strategy.With the development of the whole EMS industry, this thesis provide some improvement proposal with the foreign and domestic Project Management knowledge, and also target to increase the core competence through the practicing. This thesis is consisted of 4 chapters. The 1st chapter analyzes the overall EMS industry, the significance of the studying, the foreign and domestic Project Management development and appraisal, and also advocates the major thesis frame and content. Meanwhile, it also introduces some relevant theory and knowledge, such as Project Management and New Project Introduction knowledge system. For the Project Management, it introduces the definition of project, its characteristics and classification, characteristics of product life cycle and each stage. New product introduction knowledge system mainly discusses the definition of new products, the management mode of projects of new product introduction, new product introduction process and project management. The 2nd chapter, it demonstrates the current status and major issues from the perspective of the Initiating, Planning, Execution, Controlling and Closing. The 3rd chapter, it analyzes the 4 major factors of the time, cost, quality and management method. The 4th chapter, it proposes the improvement solution for the scheduling, cost, quality and management method.更多还原