【作者】 张燕；

【导师】 胡天生；

【作者基本信息】 浙江理工大学 ， 马克思主义理论， 2016， 硕士

【摘要】 现今时代,数字媒介业务作为世界信息通信技术发展的主流趋势,正以不可抵挡之势,给社会发展带来深刻而巨大的变革,并不可避免地对人们的学习和工作产生了重要影响。数字媒介在向人们提供讯息、娱乐等服务的同时,正在直接地建构着人们的生活。大学生作为数字媒介使用的主力群体,与数字媒介有着更为紧密的联系,其数字媒介素养水平的高低会影响到自身的健康成长,影响到自身的全面发展,进而关系到国家合格人才的培养。通过总结国内外数字媒介素养研究现状,文章立足于前人的研究经验,在厘清数字媒介、媒介素养两个概念的基础上,对数字媒介素养的概念作了界定,并从数字媒介知识、使用能力、使用态度三个层面阐述了数字媒介素养的内容构成。文章在相关文献研究和概念界定的基础上,通过发放问卷和访谈的形式对大学生的数字媒介素养现状进行了实证调研,调研对象为杭州十所高校的487名在校大学生,通过调研对大学生的数字媒介素养现状进行了总体把握。调研发现,大学生对数字媒介存在积极的认知态度,有较好的交流沟通能力,但在信息检索、数字内容创建、批判性态度和道德意识等方面存在一定问题。针对调研结果,文章立足于实际,从个人、学校、社会三个层面进行了影响因素探析,从而为对策的提出提供现实依据。大学生数字媒介素养的提升是数字时代的一项重要任务,在借鉴国外经验的基础上,结合影响因素和现实情境,文章从学校、个人、社会三个方面提出对策。充分发挥高校的教育优势,保障数字媒介素养教育的开展;强化个体的自我培育,注重数字媒介素养的自主提升;增强政府、大众媒介、家庭及社区的联动,为大学生数字媒介素养的提升创造健康的环境,最终形成全社会的共同参与,从而切实有效地促进大学生数字媒介素养水平的提高。更多还原

【Abstract】 Nowadays,Digital Media Business is bringing tremendous and profound changes to the society with irresistible force,leading a worldwide trend of information and communications technology development. Also,it has a great and inevitable important influence on people’s study and work. Actually,it is establishing a new life for our human beings through the information and services it offers. As the main group of using digital media, college students have a closer relationship with it. So the level of the attainment of digital media will surely put effects on their healthy growth, integrated development as well as the accomplishment of the country’s training requirements.Through summarizing the present research situation and the previous research experience of digital media literacy at home and abroad, this thesis clarifies the basic concepts about digital media and media literacy and it also defines the conception of digital media literacy and clarifies its content from three aspects: the knowledge of digital media, the ability for applying it and the attitude to apply it.To support the investigation of situation digital media literacy with solid evidence, questionnaires were sent out to 487 college students in Hangzhou following with an interview. After the investigation, this thesis seizes the current situation of digital media literacy of university students and finds out that most students have a positive attitude to it and represent good skills in communication.However, they have many problems in information retrieval, digital content creation,critical attitude and moral consciousness.Based on the survey,the thesis explores the main facts impacting the students’ digital media literacy from three aspects: the impact from an individual, the impact from school, the impact from the society to provide practical basis for the improvement of countermeasures.The improvement of digital media literacy of university students is an important task in digital age. In the last part of this thesis, measures to cultivate the students’ digital media literacy are discussed combining the foreign experience with the domestic influence factors and real situation:Universities should make full use of its advantages to ensure the education of digital media literacy; Individuals should strengthen the ability of self-education and pay attention to the self-promotion concerning the knowledge of digital media literacy. The government, mass media,family and community should strengthen their relationship, try to create a good digital media environment for university students, and form the joint participation of the whole society, so as to improve the level of college students’ digital media literacy effectively.更多还原