【作者】 刘浩；

【导师】 高青松；

【作者基本信息】 湘潭大学 ， 项目管理， 2015， 硕士

【摘要】 随着物联网技术的快速发展,如何将物联网技术与地方优势产业相结合已经成为了当前讨论的热门话题。株洲服装市场在全国具有相当强的影响力,被称为中国的十大服装市场之一。如何在现有优势的基础之上,通过结合现代化的物联网技术进一步提升产业品质和服务水平,巩固自己的优势地位,是株洲市政府以及A集团公司正在思考和研究的问题。由于物联网项目的投资巨大,为了降低项目的投资风险,项目组需要分析项目推进过程中的有利条件和主要障碍,对项目投资前期的各种市场风险因素进行有效的识别和评估。并在此基础上,提出株洲服装产业物联网项目的市场风险控制方案。论文根据株洲服装产业近年来的发展情况以及物联网的技术特点,结合A集团公司在项目投资前期风险分析的具体要求,对株洲服装产业物联网项目投资前期的市场风险进行识别和评估。项目分析以风险因素结合说、整体风险管理理论TRM、项目风险管理等理论方法为基础。结合株洲服装产业市场发展现状(株洲服装产业市场发展的宏观环境、推进物联网项目的有利条件、主要制约障碍),从产品服务及供需市场的变化、下游市场需求特点及细分市场构成、竞争者变化、市场外部环境(政治、法律、自然、社会、现有环境基础)等多个角度对市场风险进行细致的识别和评估。同时,从项目信息风险防范、项目政策风险防范、项目产品服务定位风险控制、项目品牌管理风险防范、项目组织风险管理、项目运营风险管理六个方面提出了株洲服装产业物联网项目的市场风险控制方案。论文不仅可为A公司在株洲服装产业物联网项目投资决策提供依据,同时,也可为其他企业在进行产业物联网项目投资前的风险分析提供研究思路和参考模型。全文共有六章,第一章介绍论文研究背景、研究目的和意义、文献综述、研究采用的方法、论文主要内容与框架结构;第二章阐述了论文的相关理论基础(风险因素结合说、整体风险管理理论TRM、项目风险管理理论);第三章对株洲服装产业市场现状以及推进物联网项目建设的有利条件和主要障碍进行了分析;第四章为论文重点,详尽分析了株洲服装产业物联网项目市场风险识别与评估;第五章提出项目控制目标与原则,株洲服装产业物联网项目市场风险控制方案以及方案实施细则与实施步骤;第六章论述方案的实施保障措施。更多还原

【Abstract】 The Internet of things technology has become a very hot topic today. As a clothing market in Zhuzhou, has a considerable influence in the country, is known as one of China’s ten major apparel market. On the basis of the existing advantages, through the combination of modern Internet technology to further enhance the industrial quality and service level, consolidate their dominance, is the Zhuzhou municipal government and A group is thinking and research.However, the investment of the project is very huge, it is necessary to make a detailed assessment of the market risk factors that may be encountered, and it is necessary to analyze the various problems encountered in the development of Zhuzhou garment industry. Based on the recognition and measurement of various factors of market risk, the market risk control scheme of the Zhuzhou garment industry is put forward.According to the development of Zhuzhou garment industry and the technical characteristics of the Internet of things, combined with A group company in Zhuzhou garment industry, the paper combines the theory of risk factors, integrated risk management theory TRM, project risk management theory, and combined with Zhuzhou’s apparel industry market situation, including the development of garment industry, the main constraints, from product service and supply and demand market, the downstream market demand characteristics and market environment(political, legal, natural, social, existing environmental basis) and so on. At last, the paper puts forward the market risk control scheme of Zhuzhou garment industry from six aspects: project information risk prevention, risk prevention of project policy, risk control of project product service, risk prevention, risk management of project organization, project operation risk management. This paper not only can provide the basis for the investment decision of the A company in Zhuzhou garment industry, but also can provide the research methods and reference models for other enterprises in the risk analysis of the Internet of things in other industries.The full text altogether has six chapters, the first chapter introduces the research background, research purpose and significance, literature review, research methods, the main content and frame structure; the second chapter puts forward three risk identification and measurement of the relevant theory(risk factors, integrated risk management theory TRM, project risk management); the third chapter is the paper focus, detailed analysis of the project control objectives and principles, Zhuzhou garment industry networking project market risk control scheme and implementation procedures; sixth chapter to explain the implementation of security measures.更多还原