【作者】 张颖；

【导师】 唐亮；

【作者基本信息】 东北师范大学 ， 企业管理， 2015， 硕士

【摘要】 文化产业作为第三产业在国民经济发展中的作用日益突出,影视产业作为文化产业的重要组成部分,因其大众化、娱乐化的特性使其具有旺盛的生命力,在其他产业增速缓慢的情况下逆势上扬,既满足了人民群众日益增长的精神消费的需求,又刺激了经济的增长。但是,随着影视产业产业化进程的加快,资金不足已经成为制约其发展的一个关键因素,如何选择合理有效的融资模式成为影视企业关注的重点。本文采用文献研究法、案例分析法、定性分析法等多种方法,从五个方面对影视产业融资模式的选择进行具体剖析。第一部分以融资模式、资本结构、供应链等相关理论为基础,阐述我国影视产业的特点,比较分析我国传统融资模式和新型融资模式的类型,总结各自的优缺点,为影视产业融资模式的深层次研究奠定坚实的理论基础。在此基础上,第二部分具体分析目前我国影视产业融资模式的现状及存在的问题,深层次剖析问题存在的原因,找到制约我国影视产业融资的瓶颈。第三部分借鉴大量文献资料,归纳总结美国、韩国等影视产业起步早、经验丰富国家的经验,总结四个国家影视产业融资模式的特色以及相对成熟的做法,为我国影视企业开拓新的融资渠道提供新的思路。通过对传统融资模式及新型融资模式的分析以及借鉴,第四部分立足我国实际国情,具体分析不同融资模式存在的必要条件,提供互联网融资、海外融资、新媒体院线融资等多种新型融资模式以供我国影视企业选择,并辅以相关公司案例,借以验证其可行性,从而有利于进一步缓解影视产业融资渠道单一、融资金额有限的困境,希望能为影视产业融资模式研究提供一些参考。最后,本文从调整融资模式、建立融资体系、细化专业分工等方面为影视产业融资模式的发展提出了一些建议,从而推动影视产业融资迎来新的机遇和空间。更多还原

【Abstract】 Culture industry as the third industry has become an increasingly important role in the development of national economy, film and television industry as an important part of cultural industry, because of its popularity, entertainment features make it have vitality, in the case of other industry growth is slow upturn in, not only satisfy the spirit of the people’s growing consumer demand, and stimulate the economic growth. But, with the speeding up of the industrialization of film and television industry, insufficient funds has become a key factor of restricting its development, how to build a reasonable and effective financing system has become the focus of attention.This article USES the literature research, case analysis, qualitative analysis and so on a variety of methods, from five aspects of film and television industry financing model selection for specific analysis. The first part in financing, capital structure, based on the theory of supply chain and related elaborated the characteristics of film and television industry in China, a comparative analysis our country the traditional financing model and the type of new financing model, summarizes the advantages and disadvantages of each, for film and television industry financing model of deep research lay a solid theoretical basis. On this basis, the second part of a concrete analysis of the present condition of the financing model, film and television industry in China and the existing problems, profound analysis the reasons of the existence of problems, and find the bottleneck in the financing of the film and television industry in China. Third part draw lessons from a large number of literature, sum up the film and television industry, such as the United States, South Korea started early, experienced countries experience, summed up the four national film and television industry financing model characteristic and relatively mature, for Chinese film industry to explore new financing channels to provide new ideas. Through the analysis of the traditional financing model and a new mode of financing as well as the reference, the fourth part based on the reality of our country national condition, the necessary condition for the existence of specific analysis of different financing pattern, provides Internet financing, overseas financing, financing of the new media such as a variety of new financing model for the choice of film and television enterprises in our country, along with related company case studies, so as to verify its feasibility, thus to further ease the film and television industry financing channel single, financing amount is limited, hope to provide some reference to the research on financing model for the film and television industry. Finally, this article from the adjustment of financing mode, to set up the financing system and refine the professional division of labor for the development of film and television industry financing model puts forward some Suggestions, so as to promote the film and television industry financing for new opportunities and space.更多还原