【作者】 王震；

【导师】 侴丽萍；

【作者基本信息】 东北大学 ， 体育人文社会学， 2013， 硕士

【摘要】 随着中国市场经济改革的不断推进以及中国加入世界贸易组织的推动,中国体育事业的改革也逐步被提上议事日程并不断深化。在中国成功获得2008年奥运会主办权之后,中国体育产业的发展逐渐得到了越来越多的关注,其中体育展示尤为重要。该文首先从体育展示的界定和内涵、特点分析出发,对现代体育展示的基本内容和发展趋势进行了详细的阐述。在此基础上,该文通过分析中国CUBS大超联赛体育展示的现状以及面临的问题和挑战,提出了适时大力发展中国体育产业中体育展示部分的观点,尤其是北方地区。而且,目前发达国家体育产业总产值已经达到国民生产总值(GDP)的3-6%,而中国体育产业目前占国民生产总值不到1%的现实也充分证明了中国发展体育产业的巨大潜力。本文采用文献资料法、专家调查法、访谈法、问卷调查、逻辑论证法、数理统计法,依据跨文化传播学理论,对CUBS北方赛区体育展示相关因素进行了调查与分析研究的主要结论是：(1)CUBS北方赛区视频使用以电子显示屏的比分展示为主,其他功能如实时同步直播、精彩镜头回放、商业广告播放等功能没能使用,没能发挥其应有的作用。(2)赛场音频使用相较于视频使用要好,大部分赛区都有播音、典礼仪式音乐、特色音乐小段等。(3)各赛区的现场表演主要以啦啦队为主,部分赛区有吉祥物、民族传统项目表演,表演形式缺乏丰富性。(4)北方赛区在娱乐互动方面较欠缺,大部分学校没有这项体育展示内容。(5)大超联赛的观众大部分为高校学生,学生观众对体育展示的诸多内容和展示效应持积极态度。更多还原

【Abstract】 As China’s market economic reform and China’s accession to the world trade organization to promote the reform of China’s sports undertakings, has gradually been put on the schedule and deepening. Successful bid to host the 2008 Olympic Games in China, the development of sports industry in China has been more and more attention, which is particularly important for sports show. This paper first from the definition and connotation of sports show, characteristic analysis, basic content and development tendency of modern sports shows are presented in detail. On this basis, the paper compared with the sports show more developed regions, analyzed the current situation of Chinese sports show as well as problems and challenges, propose timely develop part of the sports show China sports industry, especially in North China area. But, at present, the total output value of sports industry in developed countries has reached the gross national product (GDP) of 3-6%, while the Chinese sports industry currently accounts for less than 1% of the gross national production reality also proves the great potential of development of sports industry in china.Along with the development of sports economy, the importance of physical education of advertising in modern society increasingly highlight. On the one hand, raised a lot of money sports advertising for the development of sports industry, promoting the prosperity of sports industry; on the other hand, sports advertising as a special cultural phenomenon of advertising, every hour and moment is not in changing people’s concept of value, affects the public image of enterprises, enrich, update social culture. Sports stars because it is healthy, upward spirit temperament, become the idol worship in the new period. Sports star advertising will have a strong cultural influence on public. In the economic and cultural integration, aesthetic consumption senses consumption, people in ascension, sports advertising culture connotation largely determines the realization of sports advertising utilitarian purposes. The Chinese sports advertisement, still in the lack of creativity, culture and barren low level. On the construction of sports advertising culture knowledge system theoretically, on China’s sports advertising towards high level direction played a role in guiding public opinion. With the constant deepening of China’s socialist market economic system and the reform of physical education, the development of the sports industry has gone through three different historical period, gradually correct track of development. Due to the continuous, rapid development of China’s economy, increase the income of the residents, the sports industry has a huge market demand. At the same time, the Chinese government provides a number of preferential policies for the sports industry, sports industry will become a new growth point in China’s national economic development, with broad prospects for development.This article uses the literature material law, expert investigation method, interview method, questionnaire survey, logical method, mathematical statistics method, on the basis of the theory of intercultural communication, for CUBS Northern Division sport presentation of relevant literature analysis. The study of this thesis is mainly divided into six parts. Theoretical research of China’s sports show, a sports show:the concept and composition; development of two, CUBS Northern Division sports show review and characteristics; three, CUBS Northern Division sports exhibition organization and management; four, the northern division team of CUBS sports show;five, the influencing factors of the CUBS Northern Division of sports display; six, analysis of the benefits of sports show:sports shows the economic benefit and social benefit.更多还原